Joe Jonas fronts Tanqueray Sevilla spot

Diageo has partnered with musician Joe Jonas on a new digital series to mark the US-wide launch of Tanqueray Flor de Sevilla gin. First released in September 2018, the gin is made with oranges from Seville in southern Spain. It was launched in select US markets the following year. To celebrate the launch of the orange-flavoured variant across the US, Tanqueray has unveiled a new series, called Today’s Forecast: Sunshine in a Glass. Jonas stars…

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Lagavulin creates new whisky with Nick Offerman

Parks and Recreation star Nick Offerman has teamed up with Islay distillery Lagavulin to launch an 11-year-old whisky finished in Guinness beer casks. The single malt is the second expression to be launched as part of the Diageo-owned brand’s ongoing partnership with Offerman, which began in 2014. The new Lagavulin Offerman Edition: Guinness Cask Finish follows the launch of Lagavulin Offerman Edition Aged 11 Years in October 2019. The new limited-edition 11-year-old was aged for…

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Diageo predicts ‘strong recovery’ in fiscal 2021

Johnnie Walker maker Diageo expects to register organic operating profit growth of at least 14% in its 2021 fiscal year, and resumed its plan to return billions of pounds to shareholders. In a trading update today (12 May), Diageo said the operating profit prediction is ‘slightly ahead’ of organic net sales growth. In January this year, Diageo saw sales drop 4.5% in the second half of 2020. The company registered 1% organic growth during H1,…

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Top 10 spirits marketing moves in April 2021

From Johnnie Walker and Beam Suntory’s sustainability pledges to Grey Goose’s botanical-inspired film, we look back at some of the best marketing campaigns from April. Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives. Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new…

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Singleton bottles 54-year-old Scotch for £28,850

Diageo has revealed the second and final bottling in The Singleton’s Paragon of Time Collection: a 54-year-old 1966 vintage single malt Scotch. The 54-year-old is the oldest single malt from The Singleton to date, comprising only 235 bottles. Bottled at 44.1% ABV, the whisky has been priced at £28,850 (US$40,000) per 700ml bottle. It will be available in the UK, the US and across Asia in China, Singapore and Taiwan from June. Maureen Robinson, The…

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