What’s on this weekend

Bathtub Gin competition Bathtub Gin is offering fans the opportunity to decide the brand’s next flavour and win a year’s supply of the new product. From today (14 May), Bathtub Gin is asking drinkers to submit new flavour ideas through the @bathtubginuk Instagram page for one week. Bathtub Gin will then shortlist four flavours and ask the public to vote for their favourite. The flavour with the most votes will be used to create the…

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The big interview: Mark Reynier, Renegade Rum

Renegade Rum founder Mark Reynier has built an operation from scratch in Grenada, and has fought to prove the validity of terroir in whisky production. Now he is determined to make rum a quality offering, he tells Melita Kiely. “I don’t really care where rum is going; the same thing with Waterford – do I care where Irish whiskey is going? Not really.” Waterford Distillery and Renegade Rum Distillery founder Mark Reynier has never been…

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Why the trend for takeaway cocktails is here to stay

While on-trade venues have been closed because of lockdowns, many bartenders have been offering takeaway versions of their popular cocktails. Bar owners around the world tell SB about the challenges and successes involved. The global bar industry has added a new dimension to the world of ready‐to‐drink cocktails. Born out of the necessity to ‘pivot’ during pandemic lockdowns, the rise of bartender‐ created to‐go cocktails has brought premium innovation to the category – and much‐needed…

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Top 10 spirits marketing moves in April 2021

From Johnnie Walker and Beam Suntory’s sustainability pledges to Grey Goose’s botanical-inspired film, we look back at some of the best marketing campaigns from April. Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives. Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new…

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The impact of South Africa alcohol bans on spirits

South African spirits brands have been hit hard by a series of government bans on the sale of alcohol as part of the fight against Covid-19. But they fear that without compensation, more lockdowns could push them under. Prohibition measures have repeatedly stung spirits producers and retailers in South Africa over the past year. While all nations have had to take drastic action to curb the spread of Covid‐19, affecting the trade on a global…

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