Why the trend for takeaway cocktails is here to stay

While on-trade venues have been closed because of lockdowns, many bartenders have been offering takeaway versions of their popular cocktails. Bar owners around the world tell SB about the challenges and successes involved. The global bar industry has added a new dimension to the world of ready‐to‐drink cocktails. Born out of the necessity to ‘pivot’ during pandemic lockdowns, the rise of bartender‐ created to‐go cocktails has brought premium innovation to the category – and much‐needed…

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Top 10 spirits marketing moves in April 2021

From Johnnie Walker and Beam Suntory’s sustainability pledges to Grey Goose’s botanical-inspired film, we look back at some of the best marketing campaigns from April. Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives. Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new…

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The impact of South Africa alcohol bans on spirits

South African spirits brands have been hit hard by a series of government bans on the sale of alcohol as part of the fight against Covid-19. But they fear that without compensation, more lockdowns could push them under. Prohibition measures have repeatedly stung spirits producers and retailers in South Africa over the past year. While all nations have had to take drastic action to curb the spread of Covid‐19, affecting the trade on a global…

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The Asian Spirits Masters 2021 results

Our annual blind-tasting competition showed the depth of talent throughout the Asian spirits industry, which was manifested in the exciting, interesting expressions that make the most of local ingredients. Asia is a hotbed of innovation when it comes to spirits. From local specialties to fresh, flavoursome takes on gin, vodka, whisky and more, there is much to be excited about throughout the region. This year saw the return of The Asian Spirits Masters, designed to…

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The Brandy Masters 2021 results

With the right approach and a healthy marketing budget, a brandy producer could pitch their products into the minds of a new generation of drinkers. As our latest taste test discovered, the liquid on the market is full of promise – and taste. Brandy found itself embroiled in the US‐EU tariff war last November. The product became the latest in a string of spirits casualties after the World Trade Organization sanctioned the European Union to…

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