Lockdown causes £11.1bn drinks sales loss in on-trade

The first UK lockdown led to a loss of £11.1 billion (US$14.5bn) in on-trade drinks sales, according to a new report from mixer producer Fentimans. The Fentimans Market Report 2020, which uses data from CGA, noted the impact of the first coronavirus lockdown on drinks sales in the UK’s on-trade. From 22 March to 8 August 2020, drinks sales in pubs, bars and restaurants dropped by £11.1bn, compared to the same period in 2019. During…

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Spirits initiatives championing sustainability

From single-use plastic to endangered species, the spirits sector has made great strides when it comes to saving the planet through bold campaigns centred on sustainability. Here, we present 10 initiatives tackling environmental issues for World Earth Day today (22 April). Over the past few years, the spirits industry has sought to channel eco-friendly messages through its marketing campaigns in a bid to encourage the world to take notice of important issues such as recycling…

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Top 10 spirits marketing moves in March 2020

Last month’s top marketing moves saw Haig Club become the ‘official whisky’ of David Beckham‐backed football team Inter Miami CF, while mixer brands Double Dutch and Fentimans unveiled female-focused initiatives. Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a trek to the “world’s most remote pub”, while tonic water producer Fentimans marked International Women’s Day (8 March) with the launch of its new female-inspired campaign. In sporting news, Peaky Blinder Irish…

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Tonic and mixer brands on tackling the US

The rise in popularity of gin has led to a revolution in mixers, with flavoured variants coming to the fore. But can tonic producers convert their esteem in the UK and Europe to success in the US? *This feature was originally published in the November 2019 issue of The Spirits Business Hard as it is to believe, there was once a mere handful of gin brands out there, with effectively just Schweppes and Britvic tonic…

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The week in pictures

London bar and restaurant The Ivy Aisa celebrated its opening in St Paul’s with a VIP party featuring taiko drummers, stilt walkers and sumo wrestlers. Opening in the heart of the city, The Ivy Asia hosted VIP guests including former olympic cyclist Victoria Pendleton, radio presenter Jenni Falconer and TV presenter Vick Hope at the opening party. Over the course of the evening, guests were treated to signature cocktails, saké and Champagne, as well as…

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