Campari Group Launches Rare Super-premium Division

The Campari Group has created a new Rare Division to will focus on Campari Group’s super-premium and above offering.  The New York-based incubator division will be led by Julka Villa, who will retain her role as global strategic marketing spirits managing director, and will operate distinct from Campari America under the direct aegis of the Group CMO.  Rare aims to unlock and accelerate the growth potential  of a select range of super-premium and above brands and individual expressions…

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Lagavulin Offerman Edition Adds Guinness Cask Finish

The latest release from Lagavulin Single Malt Scotch Whisky is Lagavulin Offerman Edition: Guinness Cask Finish. This new expression ages the single malt in former Guinness casks from the Open Gate Brewery in Maryland. Following up the past collaboration with the actor best known for his role on the TV show Parks and Recreation, Lagavulin Offerman Edition: Guinness Cask Finish displays the image of Nick Offerman on the label. Offerman took park in the production of the…

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Old Overholt 114 Proof Gains National Distribution

Old Overholt Straight Rye Whiskey has announced the national launch of Old Overholt 114 Proof Straight Rye Whiskey. The highest proof in the brand lineup initially launched in fall 2020 in Pennsylvania and Ohio, two states of historical significance to the brand. Old Overholt 114 Proof joins the classic 86 proof Old Overholt Straight Rye Whiskey, and the 100 proof Old Overholt Bottled-in-Bond. Warm on the palate as a higher-proof whiskey, Old Overholt 114 Proof has flavors…

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Templeton Distillery Debuts Templeton 10 Year Reserve Rye Whiskey

Templeton Distillery has announced the launch of Templeton 10 Year Reserve Rye Whiskey, along with a refreshed look for the brand. Templeton Rye 10 Year Reserve is a single-barrel whiskey, aged 10 years in charred new American oak barrels. Flavors include dark oak with honeyed floral notes and the distillery’s signature rye spice, the company reports The new 10 Year Reserve, along with the 4 and 6 Year, will all feature refreshed packaging. Templeton’s new offering and look…

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Bombay Sapphire Launches Bombay Bramble

The latest release from Bombay Sapphire is Bombay Bramble. This is the brand’s first new expression in 10 years, since the launch of Bombay Sapphire East in 2011. The new product hits shelves first in Total Wines, followed by wider availability nationwide by June 2021. Bombay Bramble combines the brand’s vapor-distilled gin with real fruit infusion. The result is a crimson color and rich berry flavor, the company reports, with the essence of fresh blackberries…

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