Licor 43 Horchata makes US debut

Zamora Company has extended availability of its Licor 43 Horchata vegan cream liqueur to the US. The launch marks the Spanish liqueur brand’s first line extension in the States. Licor 43 Horchata is a ‘light and creamy’ blend of Licor 43 Original and traditional horchata, a drink from Valencia, Spain, that’s made by mixing tiger nut, sugar, cinnamon and citrus. With an ABV of 16%, the liqueur is made from a vegetable base, meaning it’s…

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Zamora Company joins UN sustainability drive

Licor 43 owner Zamora Company has joined the United Nations Global Compact, which commits the producer to meeting a set of sustainability goals. The United Nations (UN) platform was launched in 2000. By joining the initiative, Zamora Company will agree to a set of objectives covering human rights, labour standards, anti-corruption and the environment. The UN has a target of 2030 for fulfilling the goals set out by the programme. Zamora Company, which produces Licor…

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Licor 43 unveils Carajillo RTD

Zamora Company has added a coffee-flavoured ready-to-drink (RTD) product to its Licor 43 range to celebrate the liqueur brand’s 75th anniversary. New Carajillo 43 combines Licor 43 with 100% Mexican Arabica coffee. Bottled at 10% ABV, the new cocktail will be available in 285ml bottles from April, priced at RRP MXN$69 (US$3.50) in Mexico. A carajillo is a hot coffee drink to which alcohol is added. Consumers are advised to shake the bottle before serving…

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Innovation gives liqueurs year-round appeal

While liqueurs have traditionally done well during the festive season, a swathe of new products and cocktail innovation is creating year-long purpose for the category. *This feature was originally published in the November 2020 issue of The Spirits Business Christmas has not been cancelled according to the UK government, though pantomimes are off the menu and Santa will have to wear a mask. To what extent the country’s embattled on‐trade can recover some of its…

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Zamora CEO on being agile during the pandemic

Like all other drinks firms, Spain’s Zamora Company has been thrown by the coronavirus pandemic. But CEO Emilio Restoy is sanguine about the effects of the Covid-19 lockdowns on his bottom line, and has been using the experience to make sure his outfit is agile enough to capitalise on new trends. *This feature was originally published in the August 2020 issue of The Spirits Business “There’s before March and there’s after March – and it’s…

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