How low-and-no brands could reshape the alcohol sector

Despite fears drinkers would hit the hard stuff at the start of lockdown, many switched to low- and no-alcohol serves for health and wellness purposes. The Spirits Business looks at how this burgeoning sector has welcomed them. Health has become big business. According to latest estimates, the value of the global wellness industry sits at an almost unfathomable US$4.5 trillion. The nascent low‐ and no‐alcohol category may be small, but it makes up a growing…

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Global Data: 2020s decade of no-and-low ‘spirits’

Low-ABV ‘spirits’ sales in Western Europe are expected to increase at a compound annual growth rate of 2.6% between 2020 and 2024, according to Global Data. Data and analytics firm Global Data called the 2020s the ‘decade of nolo spirits’ after the previous 10 years were dominated by the beer and cider category. Beer and cider products with an ABV of 0.5% or lower grew by 8.4% and 9.3% respectively across Western Europe between 2015…

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Gin Guild sends warning to low-ABV ‘freeloaders’

Trade body The Gin Guild has slammed low- and no-alcohol producers who label their products as ‘gin’ for ‘freeloading’ on the category’s success despite not meeting legal requirements. The Gin Guild said numerous brands have launched recently to ‘piggyback’ on the popularity of gin. Nicholas Cook, director general of The Gin Guild, said: “Gin is a protected category under EU and UK law and, amongst other requirements, must be not less than 37.5% ABV. “The…

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The Low & No Masters 2021 results

The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for…

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Bacardi forecasts 400% growth in low-ABV sector by 2024

Bermuda-based Bacardi expects the retail sales value of the no- and low-alcohol ‘spirits’ category in Western Europe to reach US$500 million over the next four years. Bacardi, owner of brands such as Dewar’s Scotch whisky and Grey Goose vodka, made the prediction based on data from IWSR Drinks Market Analysis. The sector’s retail sales value in Western Europe was US$100m in 2020. Bacardi said the mindful drinking movement continues to gain traction across the globe,…

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