No-ABV brand Lyre’s valued at £100m

Non-alcoholic ‘spirit’ brand Lyre’s has been valued at more than £100 million (US$138.7m) after completing its latest seed-plus funding round. The valuation, achieved in under 24 months of trading, makes Lyre’s the ‘most valuable’ independent non-alcoholic ‘spirit’ brand to date, the company said. Available in 43 countries, Lyre’s has reported double-digit revenue growth month on month, and forecasts sales to exceed £35m (US$48.6m) this fiscal year. Mark Livings, Lyre’s co-founder and CEO, said: “It’s truly…

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How low-and-no brands could reshape the alcohol sector

Despite fears drinkers would hit the hard stuff at the start of lockdown, many switched to low- and no-alcohol serves for health and wellness purposes. The Spirits Business looks at how this burgeoning sector has welcomed them. Health has become big business. According to latest estimates, the value of the global wellness industry sits at an almost unfathomable US$4.5 trillion. The nascent low‐ and no‐alcohol category may be small, but it makes up a growing…

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The DB & SB Spring Blind Tasting 2021 results

As the weather warms up in the northern hemisphere, we, along with our sister title the drinks business, blind tasted a selection of the best expressions that will be on offer this spring to see which will quench drinkers’ thirsts. For many of us north of the equator, spring is in the air. Trees are blossoming, morning frost is but a recent memory, and the sun’s beams linger a little longer with each day. Much…

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Gin Guild sends warning to low-ABV ‘freeloaders’

Trade body The Gin Guild has slammed low- and no-alcohol producers who label their products as ‘gin’ for ‘freeloading’ on the category’s success despite not meeting legal requirements. The Gin Guild said numerous brands have launched recently to ‘piggyback’ on the popularity of gin. Nicholas Cook, director general of The Gin Guild, said: “Gin is a protected category under EU and UK law and, amongst other requirements, must be not less than 37.5% ABV. “The…

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The Low & No Masters 2021 results

The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for…

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