No-ABV brand Lyre’s valued at £100m

Non-alcoholic ‘spirit’ brand Lyre’s has been valued at more than £100 million (US$138.7m) after completing its latest seed-plus funding round. The valuation, achieved in under 24 months of trading, makes Lyre’s the ‘most valuable’ independent non-alcoholic ‘spirit’ brand to date, the company said. Available in 43 countries, Lyre’s has reported double-digit revenue growth month on month, and forecasts sales to exceed £35m (US$48.6m) this fiscal year. Mark Livings, Lyre’s co-founder and CEO, said: “It’s truly…

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Top 10 award-winning spirits for spring

As spring hits drinkers north of the equator, we’ve prepared a roundup of the some best bottlings to add to your drinks cabinet this season. Last month, The Spirits Business hosted its second collaborative tasting with sister magazine the drinks business.  The inaugural DB & SB Spring Blind Tasting follows the success of last year’s Autumn Blind Tasting. The spring tasting was held virtually over Zoom due to lockdown restrictions in the UK, with bottles shipped to judges’…

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Low- and no-alcohol producers must not ‘cut corners’

The expansion of the low- and no-alcohol category has drawn great attention from consumers and trade alike. But who’s jumping on the bandwagon and who’s the genuine article? *This feature was originally published in the February 2020 issue of The Spirits Business The UK is at the centre of an explosion of low‐ and no‐alcohol spirits brands. First‐footer Seedlip has progressed from innovator to incubator brand at Distill Ventures and on to majority ownership by…

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Lyre’s reports ‘record’ e-commerce growth

Australian alcohol-free drinks brand Lyre’s reported “record” e-commerce growth in April this year, with global sales up 400% compared to March 2020. Lyre’s doubled its UK conversion rates last weekend (25-26 April) as it launched on both Amazon and Google Shopping in the UK. The brand has turned to direct-to-consumer sales in response to the Covid-19 crisis. Furthermore, in the US, the brand recorded its biggest sales days to date this month. Mark Livings, creator…

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Spirit ‘replica’ brand Lyre’s launches in UK

Australian alcohol-free drinks brand Lyre’s has launched its range of 13 “replica spirits”, including an ‘absinthe’, ‘London dry spirit’ and ‘American malt’, in the UK. Named after the Australian lyrebird, which has the ability to mimic natural and artificial sounds, Lyre’s is described as “the world’s most comprehensive range of alcohol-free spirits and liqueurs”. For three years, the Lyre’s team worked with sommeliers to create the flavour profile of each product, using a combination of…

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