Joe Jonas fronts Tanqueray Sevilla spot

Diageo has partnered with musician Joe Jonas on a new digital series to mark the US-wide launch of Tanqueray Flor de Sevilla gin. First released in September 2018, the gin is made with oranges from Seville in southern Spain. It was launched in select US markets the following year. To celebrate the launch of the orange-flavoured variant across the US, Tanqueray has unveiled a new series, called Today’s Forecast: Sunshine in a Glass. Jonas stars…

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Lagavulin creates new whisky with Nick Offerman

Parks and Recreation star Nick Offerman has teamed up with Islay distillery Lagavulin to launch an 11-year-old whisky finished in Guinness beer casks. The single malt is the second expression to be launched as part of the Diageo-owned brand’s ongoing partnership with Offerman, which began in 2014. The new Lagavulin Offerman Edition: Guinness Cask Finish follows the launch of Lagavulin Offerman Edition Aged 11 Years in October 2019. The new limited-edition 11-year-old was aged for…

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Top 10 spirits marketing moves in April 2021

From Johnnie Walker and Beam Suntory’s sustainability pledges to Grey Goose’s botanical-inspired film, we look back at some of the best marketing campaigns from April. Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives. Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new…

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Havana Club and Ms Banks collaborate on video series

Rapper Ms Banks has partnered with Havana Club on a new campaign to showcase the brand’s Cuban Spiced spirit drink. The Raise One campaign aims to celebrate people spreading positivity across creative industries and the wider community. The campaign centres on a digital video series in which Ms Banks and Havana Club spotlight three people who are bringing ‘spice’ to their respective fields. The series will be aired exclusively on music and culture platform GRM…

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Usher and Rémy Martin partner on new campaign

Rémy Martin has partnered with multi-Grammy Award-winning artist Usher on a new campaign that celebrates the connection between music and Cognac. Team up for Excellence – The Film was created in partnership with agency Fred and Farid in New York, US, and is narrated by Yeah! singer Usher. The story explores the connection between music and Cognac from the 1920s to the present day, spanning a multitude  of styles such as blues, hip-hop, swing dancing…

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