Whisky Me gains £75,000 investment on Dragons’ Den

Entrepreneurs Thomas Aske and Tristan Stephenson secured a £75,000 (US$105,000) investment on hit BBC programme Dragons’ Den for their whisky pouch subscription club, Whisky Me. Broadcast in the UK last night (13 May) on BBC1, Aske and Stephenson secured the investment from three of the dragons – Deborah Meaden, Peter Jones and Tej Lalvani. All three dragons made an offer for Whisky Me, with Aske and Stephenson eventually negotiating a joint investment with all three…

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Edrington rebrands Naked Grouse whisky

The Macallan owner Edrington has debuted a new identity for blended malt Naked Grouse that aims to make whisky ‘more accessible’. The brand has been renamed Naked Malt and its bottle has been redesigned, but the liquid’s recipe remains unchanged. The new, 100% recyclable packaging is embossed with a barrel, a reference to the blended malt’s six months spent in first-fill oloroso Sherry casks. Elaine Miller, global brand controller at Naked Malt, commented: “For our…

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Joe Jonas fronts Tanqueray Sevilla spot

Diageo has partnered with musician Joe Jonas on a new digital series to mark the US-wide launch of Tanqueray Flor de Sevilla gin. First released in September 2018, the gin is made with oranges from Seville in southern Spain. It was launched in select US markets the following year. To celebrate the launch of the orange-flavoured variant across the US, Tanqueray has unveiled a new series, called Today’s Forecast: Sunshine in a Glass. Jonas stars…

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Redbreast unveils Dream Cask Oloroso Sherry Edition

Irish Distillers has unveiled the fourth release in the Redbreast Dream Cask series – a 29-year-old single pot still whiskey. Produced at the Midleton Distillery in County Cork, Ireland, Redbreast Dream Cask Oloroso Sherry Edition is a vatting of four whiskeys, matured for a minimum of 29 years in ex-Bourbon, Sherry and ruby Port-seasoned casks. The whiskeys were married in a single oloroso Sherry butt for 15 months. Bottled at 51.2% ABV, the whiskey is…

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Artesian reveals post-lockdown cocktail menu

Acclaimed London-based bar Artesian has unveiled its new cocktail menu inspired by the shared experiences that brought people together in 2020. Artesian, located in The Langham Hotel, is now accepting reservations for when it reopens its doors on 20 May after Covid-19 restrictions in England are eased on 17 May. The new menu is named Connections, and comprises 18 drinks divided into five sections, each with its own identity. The first section, with a ‘Wellness…

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