Edrington rebrands Naked Grouse whisky

The Macallan owner Edrington has debuted a new identity for blended malt Naked Grouse that aims to make whisky ‘more accessible’. The brand has been renamed Naked Malt and its bottle has been redesigned, but the liquid’s recipe remains unchanged. The new, 100% recyclable packaging is embossed with a barrel, a reference to the blended malt’s six months spent in first-fill oloroso Sherry casks. Elaine Miller, global brand controller at Naked Malt, commented: “For our…

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Redbreast unveils Dream Cask Oloroso Sherry Edition

Irish Distillers has unveiled the fourth release in the Redbreast Dream Cask series – a 29-year-old single pot still whiskey. Produced at the Midleton Distillery in County Cork, Ireland, Redbreast Dream Cask Oloroso Sherry Edition is a vatting of four whiskeys, matured for a minimum of 29 years in ex-Bourbon, Sherry and ruby Port-seasoned casks. The whiskeys were married in a single oloroso Sherry butt for 15 months. Bottled at 51.2% ABV, the whiskey is…

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Lagavulin creates new whisky with Nick Offerman

Parks and Recreation star Nick Offerman has teamed up with Islay distillery Lagavulin to launch an 11-year-old whisky finished in Guinness beer casks. The single malt is the second expression to be launched as part of the Diageo-owned brand’s ongoing partnership with Offerman, which began in 2014. The new Lagavulin Offerman Edition: Guinness Cask Finish follows the launch of Lagavulin Offerman Edition Aged 11 Years in October 2019. The new limited-edition 11-year-old was aged for…

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Royal Mash Vintage Vodka unveils new look

UK label manufacturer The Label Makers has produced a new design for English vodka brand Royal Mash. Royal Mash has debuted a new label for its potato vodka which showcases the producer’s royal history. The potato vodka brand’s founders, Peter Le Fol du Taillis and Rachel de Caen, tapped Kirsty Holton at Sip Studio in Manchester to design the label and The Label Makers to manufacture it, aiming for a finished product that evokes ‘a…

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RTD brand Hooch moves into spirits

Global Brands has extended its Hooch portfolio to include full-strength spirits for the first time. Hooch Spirits comprises two flavoured gins and one flavoured rum: Hooch Lemon Gin, Hooch Raspberry and Lemon Gin, and Hooch Mango and Lime Rum. Each product has been bottled at 37.5% ABV and will retail for RRP £20 (US$28) per bottle. The raspberry and lemon gin is available to buy online now via goodtimein.co.uk, while the other spirits are currently…

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