What’s on this weekend

Bathtub Gin competition Bathtub Gin is offering fans the opportunity to decide the brand’s next flavour and win a year’s supply of the new product. From today (14 May), Bathtub Gin is asking drinkers to submit new flavour ideas through the @bathtubginuk Instagram page for one week. Bathtub Gin will then shortlist four flavours and ask the public to vote for their favourite. The flavour with the most votes will be used to create the…

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Top 10 spirits marketing moves in April 2021

From Johnnie Walker and Beam Suntory’s sustainability pledges to Grey Goose’s botanical-inspired film, we look back at some of the best marketing campaigns from April. Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives. Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new…

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The Asian Spirits Masters 2021 results

Our annual blind-tasting competition showed the depth of talent throughout the Asian spirits industry, which was manifested in the exciting, interesting expressions that make the most of local ingredients. Asia is a hotbed of innovation when it comes to spirits. From local specialties to fresh, flavoursome takes on gin, vodka, whisky and more, there is much to be excited about throughout the region. This year saw the return of The Asian Spirits Masters, designed to…

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What’s on this weekend

Patrón Perfectionists opens for entries This year’s Patrón Perfectionists Cocktail Competition opened for entries today (16 April), allowing bartenders to submit cocktail recipes from home for the first time. Patrón Perfectionists will challenge bartenders to submit a cocktail recipe online that reflects their journey to find perfection behind the bar. Entries should use up to eight ingredients from a list of widely available supplies in order to encourage consumers to try and recreate the recipes…

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Top 10 award-winning spirits for spring

As spring hits drinkers north of the equator, we’ve prepared a roundup of the some best bottlings to add to your drinks cabinet this season. Last month, The Spirits Business hosted its second collaborative tasting with sister magazine the drinks business.  The inaugural DB & SB Spring Blind Tasting follows the success of last year’s Autumn Blind Tasting. The spring tasting was held virtually over Zoom due to lockdown restrictions in the UK, with bottles shipped to judges’…

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