Produced by Destilerías Unidas S.A. in Venezuela, Diplomático dates back to 1959. Today the rum is produced at the foot of the Andes Mountains, with a lineup that includes their flagship rum Reserva Exclusiva.
“We are excited to become the U.S. partner for Diplomático, and look forward to adding their ultra- premium rums to our growing luxury spirits portfolio,” says Bill Roberts, VP and GM for Gallo Spirits. “Diplomático has built an incredible following among the leading mixologists and thought-leading bars and restaurants, and we look forward to continuing that direction as more and more Americans are introduced to luxury rum.”
As part of the agreement, Gallo will import three different portfolios of Diplomático Rum in the U.S.: The Tradition Range ($26.99 to $42.99) which includes the ubiquitous Reserva Exclusiva; the Distillery Collection ($79.99); and the Prestige Range ($129.99 to $269.99).
“As a family business, we are honored to partner with the Gallo family,” says José Rafael Ballesteros Meléndez, Diplomático Rum’s president. “We appreciate their long- term view to building brands, and their commitment to continue growing Diplomático’s popularity in the U.S.”
Diplomático joins Gallo’s U.S. luxury spirits portfolio, which includes Jura, Dalmore, Argonaut Brandy, and Germain-Robin.
Terms of the agreement were not disclosed.
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Author: Kyle Swartz