Roust launches New York distribution company

Russian Standard Vodka owner Roust will take distribution of its products in house in the state of New York with the launch of Roust New York.

Distribution of Russian Standard will be taken in house with the launch of Roust New York

The company’s new distribution arm will establish an experienced sales team across the state to represent its brands, including Żubrówka Bison Grass Vodka, De Luze Cognac and King’s Falcon Single Malt Scotch.

According to Roust, the company is seeing “strong momentum for its brands in the metropolitan area”.

Roust New York aims to focus on deployment of all brands in the portfolio, broader consumer activation programmes and the implementation of a new online ordering system.

The group’s portfolio will continue to be distributed across the state of New York by Empire Merchants until 1 December, when Roust New York will take over.

The spirits maker recently updated the recipe and packaging for the Platinum Edition of its flagship vodka brand, Russian Standard.

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Author: Owen Bellwood {authorlink}