Talisker names new brand ambassador

World leading spirits company Diageo has appointed Jason Clark as brand ambassador for Talisker Scotch whisky.

Jason Clark is the new Talisker brand ambassador

New Zealand-born Clark will join the Diageo Reserve UK team in his new position and brings 20 years of drinks industry experience with him.

As Talisker brand ambassador, Clark will be tasked with raising awareness of the Scotch whisky brand, hosting events, tastings and activations, such as Talisker’s annual Race to Skye, while also being the face and spokesperson of the brand.

Clark said: “I’m really excited about my appointment as brand ambassador for Talisker; I’ve always been a fan and it’s a huge privilege for me to be at the forefront of such an established brand.

“With activations such as Race to Skye for me to become fully immersed in, I can’t wait to begin my journey in the role.”

Previously, Clark designed and managed UAE’s Diageo Reserve World Class programme and recently launched a cocktail book, called The Art and Craft of Coffee Cocktails.

Clark has also represented New Zealand in numerous cocktail competitions, including the Diageo Reserve World Class Global Finals in 2013 and 2014, coming fourth overall in 2013.

He has spent the past three years in Dubai as a spirits ambassador for companies including Diageo Reserve, William Grant, Rémy Cointreau and Beam Suntory, as well as activations and competitions for Ron Zacapa, Ketel One Vodka, Glenfiddich, Johnnie Walker, Hendrick’s and Maker’s Mark.

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Author: Melita Kiely {authorlink}