Overview: In a bold move, Kendall Jenner’s 818 Tequila is venturing into the world of beauty by partnering with eco-friendly brand, Salt & Stone. This limited-edition body care collection, Amber & Agave, is set to launch on March 26 on saltandstone.com and April 10 on sephora.com.
The Full Story
Launched in 2021 by Kendall Jenner herself, the tequila brand has been making waves with its unique approach to spirits. The concept of partnering with Salt & Stone was inspired by one of the most enjoyable aspects of a night out – getting ready with friends and mixing up cocktails. “This collaboration was rooted in social rituals surrounding a night out,” says Jenner, who is clearly thrilled about this new venture.
Founded in 2017, Salt & Stone has built a loyal following for its performance-driven, vegan-friendly formulas paired with elevated scents. The brand’s commitment to sustainability and using natural ingredients resonates deeply with Jenner and her team at 818 Tequila. “We love that they’re a sustainable body care brand focused on natural, cruelty-free, and ethically sourced ingredients,” says Jenner.
Production & Profile
The Amber & Agave fragrance is an inspired blend of top notes of vetiver and añejo tequila with a heart of dark plum and agave. The base consists of vanilla, amber, and white musk, giving it a rich and complex profile that’s sure to delight the senses.
This limited-edition body care collection includes a $38 Mini Trio Set featuring deodorant, body wash, and body mist. A $49 candle is also part of this special release. The packaging itself reflects Salt & Stone’s bold brand identity while incorporating 818 Tequila’s signature style.
Brand & Industry History
Kendall Jenner founded 818 Tequila in 2021, drawing on her passion for the spirit and desire to create something unique. With its distinctive branding and commitment to quality, the tequila brand has quickly gained a loyal following among enthusiasts. The partnership with Salt & Stone marks an exciting new chapter for both brands.
Salt & Stone’s roots date back to 2017 when founder Nima Jalali created the company in Los Angeles. With its focus on performance-driven formulas and commitment to sustainability, the brand has carved out a niche in the market that resonates with eco-conscious consumers.
What This Means
The collaboration between Kendall Jenner’s 818 Tequila and Salt & Stone sends a clear message – beauty is not just about aesthetics; it’s also about wellness. By merging two distinct worlds, these brands are redefining the way we approach self-care.
This partnership may be seen as an innovative marketing strategy by some, but for others, it represents something more profound. As consumers increasingly prioritize sustainability and eco-friendliness in their purchasing decisions, this collaboration is a testament to the growing demand for products that not only look good but also align with our values.
Consumer Takeaway
The limited-edition body care collection from 818 Tequila and Salt & Stone is more than just a novelty – it’s an opportunity for consumers to experience two distinct worlds coming together. By embracing this fusion of beauty and tequila, you’re not only getting high-quality products but also supporting brands that prioritize sustainability.
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