Craft and passion inspire new look for Bardinet brandy

Bardinet brandy has refreshed its bottle design and launched an all-new marketing drive to highlight its craft credentials. French-style brandy maker Bardinet has revealed a new look and advertising campaign that aims to showcase the craft and passion behind its products. One of the world’s top-selling international brandies, Bardinet is created following traditional French processes. To highlight its ties to tradition, Bardinet launched a distinctive bottle shape, enhanced label design and new advertising campaign, which…

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The Brandy Masters 2021 results

With the right approach and a healthy marketing budget, a brandy producer could pitch their products into the minds of a new generation of drinkers. As our latest taste test discovered, the liquid on the market is full of promise – and taste. Brandy found itself embroiled in the US‐EU tariff war last November. The product became the latest in a string of spirits casualties after the World Trade Organization sanctioned the European Union to…

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The challenges facing South African brandy

Despite its excellence, South African brandy has an image problem, at home and overseas. But, as The Spirits Business discovers, it has some passionate producers keen to fly the flag for the sector. *This feature was originally published in the October 2020 issue of The Spirits Business Few spirits‐producing nations have had it quite as bad as South Africa in this year of the plague. While off‐licenses were deemed ‘essential’ in the UK and remained…

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BNIA: US tariffs will ‘destroy’ Armagnac industry

The Bureau National Interprofessionnel de l’Armagnac (BNIA) has slammed the introduction of a 25% tariff on Armagnac in the US, arguing the move will ‘destroy’ the industry. The US will impose a 25% tariff on additional European goods, including Cognac and brandy from France and Germany, from 12 January. The tariffs are being added as part of a long-running dispute between the EU and the US regarding plane manufacturers Airbus and Boeing. The BNIA trade…

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Cognac and brandy brands to watch in 2021

While the Cognac and brandy sector was hit by the pandemic, the rise of digital could be key to its recovery in the years ahead. We present the brands worth keeping an eye on in the next 12 months. After five consecutive years of growth that saw 14 million nine‐litre cases of Cognac sold in 2019, the category is expected to decline in 2020 due to the impact of the pandemic. According to figures from…

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