RTD brand Hooch moves into spirits

Global Brands has extended its Hooch portfolio to include full-strength spirits for the first time. Hooch Spirits comprises two flavoured gins and one flavoured rum: Hooch Lemon Gin, Hooch Raspberry and Lemon Gin, and Hooch Mango and Lime Rum. Each product has been bottled at 37.5% ABV and will retail for RRP £20 (US$28) per bottle. The raspberry and lemon gin is available to buy online now via goodtimein.co.uk, while the other spirits are currently…

Continue Reading →

Havana Club and Ms Banks collaborate on video series

Rapper Ms Banks has partnered with Havana Club on a new campaign to showcase the brand’s Cuban Spiced spirit drink. The Raise One campaign aims to celebrate people spreading positivity across creative industries and the wider community. The campaign centres on a digital video series in which Ms Banks and Havana Club spotlight three people who are bringing ‘spice’ to their respective fields. The series will be aired exclusively on music and culture platform GRM…

Continue Reading →

Geothermal-powered rum distillery gets green light

Entrepreneur Matthew Clifford has received planning approval to build a new carbon-neutral rum distillery in Cornwall, UK, which will be powered by geothermal energy. Former offshore helicopter pilot Clifford is the founder of the Cornish Geothermal Distillery Company (CGDC). In November 2020, he submitted plans to the Cornwall Council for a new 100% sustainable rum cask maturation facility, visitor centre, cooperage and geothermal energy centre. The site is thought to be the UK’s first geothermal-powered…

Continue Reading →

Beach Bum Rum secures distribution in Slovakia

Rum brand Beach Bum has signed an exclusive distribution agreement with Extraprodukty in Slovakia. The Beach Bum Rum range comprises two expressions: Beach Bum Rum Gold and Beach Bum Rum Silver, both bottled at 40% ABV. Scottish entrepreneur David Adamson is behind the brand, and was inspired by a visit to Mauritius in 2016. He is now seeking investors to help realise his global expansion plans. Adamson said: “I’m really excited to be launching in…

Continue Reading →

Flor de Caña aims high with pledge to plant 1m trees

Sustainably produced rum brand Flor de Caña is reiterating its commitment to the environment by pledging to plant more than one million trees by 2025. Flor de Caña, a carbon neutral and Fair Trade-certified premium rum, has already planted almost 750,000 trees since 2005 through its own annual reforestation initiative. To build on this further, the brand has now teamed up with environmental charity One Tree Planted to launch a global reforestation campaign that aims…

Continue Reading →