RTD brand Hooch moves into spirits

Global Brands has extended its Hooch portfolio to include full-strength spirits for the first time. Hooch Spirits comprises two flavoured gins and one flavoured rum: Hooch Lemon Gin, Hooch Raspberry and Lemon Gin, and Hooch Mango and Lime Rum. Each product has been bottled at 37.5% ABV and will retail for RRP £20 (US$28) per bottle. The raspberry and lemon gin is available to buy online now via goodtimein.co.uk, while the other spirits are currently…

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Saigon Baigur Dry Gin enters Europe

Vietnamese brand Saigon Baigur Dry Gin has agreed a distribution deal with Silverbogen in Switzerland and Germany. Saigon Baigur’s launch in Europe also marks the brand’s first expansion outside of Southeast Asia. Switzerland and Germany have been described as ‘key markets’ for the gin brand. Saigon Baigur was founded in 2020 and claims to be the first gin from Ho Chi Minh City in Vietnam. Founder Jochem Lisser said: “Silverbogen’s deep understanding of the Swiss and…

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No.3 Gin debuts 500ml bottle

Berry Bros & Rudd has launched its No.3 London Dry Gin in a new 500ml bottle across the UK and Europe. The new bottle comes in the same hexagonal design as the 700ml format. Berry Bros & Rudd unveiled a new bottle design for No.3 Gin, along with a new campaign, titled The Art of Perfection, in 2019. The new bottle was designed by Stranger & Stranger. The family-owned firm decided to release the new…

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How gin brands are preparing for the return of GTR

As certain countries regain control over Covid-19, the global travel retail sector is examining how it can attract travellers when they start flying again. The Spirits Business explores how gin producers are preparing for the channel’s revival. Gone are the days when only established brands dominated shelf space in airports, on airline trolleys and cruise ships. Today, there is a great deal of choice for shoppers in travel retail, making it a hugely competitive sector…

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Beefeater launches trio of RTD gin and tonics

Pernod Ricard has unveiled three new ready-to-drink (RTD) products, including Beefeater Pink Strawberry Gin and Tonic. The trio of new products also includes Beefeater London Dry Gin and Tonic, and Beefeater Blood Orange and Tonic. The Beefeater cans will be available from UK convenience stores this month (April), before being rolled out across the wider off-trade channel in May. With an ABV of 4.9%, the 250ml cans will retail for RRP £2 (US$2.80) each. Chris…

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