The Chicago Bears’ playoff push is translating directly into a booming business for the city’s bars, with demand for specialty cocktails surging. It’s not just about beer; a carefully curated selection of game-day drinks is fueling the frenzy.
The ‘Bears Bomb’ Takes Flight
One drink, in particular, the ‘Bears Bomb’ – a potent concoction of Three Olives orange vodka and Yellow Edition Red Bull – is proving to be a smash hit. Gracie O’Malley’s in Wicker Park, one of the Bears’ officially sanctioned bars, has experienced a dramatic sales increase, driven almost entirely by this $8 shot. Co-owner KJ Johnson reports that the bar routinely operates at capacity on game days, with sales escalating sharply, especially for the ‘Bears Bomb.’ Estimates place sales at hundreds of shots per game, contributing to a significant overall increase in the bar’s revenue.
Beyond the ‘Bears Bomb’
Gracie O’Malley’s isn’t the only establishment taking advantage of the excitement. The Staley, owned by former Bears defensive end Israel Idonije, and JoJo’s Shake Bar are also seeing a boost in business. Inside Soldier Field itself, a more sophisticated offering is available: Jeppson’s Malört and Amaretto-infused hot chocolate, priced at $17.99. This provides a contrasting, yet equally appealing, option for fans.
“It’s been a long time since we’ve seen this level of excitement in Chicago,” said manager Mike Stamp at Gracie O’Malley’s. “We’re very excited for the Bears-Packers game this Saturday.”
What This Means for Consumers
The surge in demand isn’t just benefiting the bars; it’s creating a unique experience for consumers. Fans now have a greater variety of cocktail options to enjoy while watching the game, moving beyond traditional beer offerings. This reflects a broader trend in the spirits industry, with bars increasingly tailoring their menus to align with local sporting events and cultural trends.
Pros and Cons
Pros:
Increased bar revenue, unique and memorable game-day experiences, expanded cocktail offerings, potential for increased bar traffic.
Cons:
Potential for over-ordering and supply chain issues, risk of overwhelming bar staff, possible increase in alcohol-related incidents if not managed responsibly.
Looking ahead, the success of these game-day cocktail menus suggests a sustained opportunity for bars to capitalize on the Bears’ playoff run. With the excitement showing no signs of waning, expect to see more bars experimenting with themed drinks and expanded game-day festivities.
