## Irish Whiskey Exports Showing Signs of Recovery After Years of Decline
The Irish whiskey industry is signaling a significant turning point after a period of considerable struggle. According to Bord Bia, exports are ‘bottoming out,’ marking a notable shift following sales that plummeted to €930 million in 2025. This recovery is expected to continue into 2026.
## The Factors Behind the Decline
The downturn in Irish whiskey exports wasn’t a sudden event. Several converging factors contributed to the slump. US tariffs introduced trade barriers, impacting prices and demand. The devaluation of the dollar further exacerbated these issues, making Irish whiskey more expensive for American consumers. Simultaneously, overstocking in the US market led to a surplus, putting downward pressure on prices. Finally, consumer inflation added another layer of complexity, discouraging purchases.
## Recovery on the Horizon
Despite these headwinds, Bord Bia is forecasting a return to growth in 2026. This optimism is rooted in a demonstrable recovery in consumer demand. While challenges remain – including ongoing currency fluctuations and potential supply chain disruptions – the industry is demonstrating resilience. The organization expects a stabilization of key markets, particularly in the United States, to drive renewed interest.
## What This Means for Consumers
For consumers, this recovery translates to potentially more affordable prices and a wider selection of Irish whiskey offerings. As production catches up with demand, retailers are likely to offer more variety and competitive pricing. Increased availability also suggests greater opportunities for consumers to explore different styles and brands.
## Pros and Cons
Pros:
Lower prices, increased availability, a broader range of brands and styles, and a resurgence in the industry’s overall health.
Cons:
Currency fluctuations could still pose a risk, and supply chain vulnerabilities remain a concern. The industry’s recovery is reliant on sustained global demand.
## Beyond the Whiskey: Key Economic Developments
Beyond the whiskey sector, Ireland’s economy is experiencing a mix of developments. A lawsuit filed by Focus Capital Partners against a US energy firm gained attention, while MetLife’s entry into the Irish market introduces new business opportunities. Consolidation within the Irish beer industry continues, reflecting broader trends in the sector. Meanwhile, Minister Martin Heydon addressed concerns surrounding the Mercosur deal, and public safety remained a focus with ongoing investigations following a recent shooting. Severe weather warnings issued for 11 counties underscore the continued importance of preparedness.
