The Upside Down just got a whole lot weirder, and it’s all thanks to a truly bizarre collaboration: a limited-edition pickle beer, courtesy of Land O’Lakes Brewing Co. in Wisconsin. Starring the breakout star of Netflix’s *Stranger Things*, Noah Schnapp, this isn’t just a novelty beer; it’s a strategic marketing move generating significant buzz and, incredibly, selling out almost immediately.
Let’s be honest, the craft beer world is a complex landscape of hops, fermentation, and terminology – a world often dominated by meticulously crafted IPAs, robust stouts, and the intricacies of barley varieties. But this pickle beer takes things to a whole new level of absurdity, representing a bold gamble and a brilliant display of how brands are willing to push boundaries to capture attention. It’s a testament to the innovative spirit thriving within the independent craft brewing community.
The Details:
According to KSN news, Noah Schnapp, the actor who has captivated audiences with his portrayal of Will Byers in *Stranger Things*, championed the idea, convincing Land O’Lakes Brewing Co. to create a “Pickle Pilsner.” The brewery, located in Wisconsin, is already experiencing unprecedented demand, with batches selling out faster than a Demogorgon can snatch a victim. This rapid depletion underscores the show’s global popularity and the brewery’s exceptionally clever marketing strategy.
What’s in the Brew?
The “Pickle Pilsner” is a deceptively simple yet surprisingly complex beer. It clocks in at a respectable 4.7% ABV, offering a balanced and approachable drinking experience. However, it’s the flavor profile that truly sets it apart. The beer is infused with fresh dill, a touch of jalapeño for a subtle kick, and a zesty burst of lime. This carefully considered combination aims for a refreshing, slightly spicy experience, perfectly mirroring the show’s adventurous and often unsettling atmosphere. As noted by *All About Beer*, the goal is to provide a beverage that truly complements the overall vibe of *Stranger Things*.
Why This Matters (More Than You Think):
This collaboration isn’t just about a novelty beer; it’s a strategically driven move for Land O’Lakes Brewing Co. The brewery’s goal is clearly to create a memorable product – a talking point, a collectible, and a powerful association with a massively popular entertainment franchise. This pickle beer is undoubtedly generating a significant amount of conversation and attention, attracting both *Stranger Things* fans and curious beer drinkers alike. It’s a prime example of how brands are leveraging pop culture connections to elevate their products and build brand recognition. *CraftBeer.com* highlighted this key objective.
The Players:
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Noah Schnapp:
The driving force behind the project, leveraging his massive fanbase to propel the beer’s success. His involvement transformed a potentially quirky idea into a genuine consumer desire.
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Land O’Lakes Brewing Co.:
The Wisconsin brewery taking the risk and executing the vision, demonstrating agility and a willingness to embrace unconventional marketing.
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Brewers Association:
This national organization, which supports small, independent breweries like Land O’Lakes and champions innovation within the craft beer industry, recognizes the potential of a project like this to draw attention to the entire sector. They see this as a win for the industry as a whole.
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Netflix/Stranger Things:
Though not directly involved, the success of the show is undeniably the bedrock of this collaboration.
The Reaction:
As of this writing, Land O’Lakes Brewing Co. has already sold out of its initial batches, a remarkable feat considering the beer’s unique ingredients and limited availability. Demand is demonstrably high, emphasizing the show’s global popularity and the brewery’s clever marketing. The initial rush underscores the power of a well-timed pop culture partnership.
Last Call:
Don’t let this pickle beer story go to your head – or your stomach. But it’s undeniably a fascinating piece of pop culture colliding with the world of craft brewing, demonstrating the creative potential within the industry. It’s a testament to the fact that even the most unexpected pairings can lead to surprising successes.
Resources:
* [KSN News – Stranger Things Actor Secures Free Pickle Beer for Customers at Wisconsin Brewery](https://www.ksn.com/news/dont-miss-this/stranger-things-actor-secures-free-pickle-beer-for-customers-at-wisconsin-brewery/)
* [Land O’Lakes Brewing Co.](https://www.landolakesbrewing.com/)
* [CraftBeer.com – Stranger Things Actor Gets Pickle Beer at Wisconsin Brewery](https://www.craftbeer.com/news/stranger-things-actor-gets-pickle-beer-at-wisconsin-brewery/)
* [All About Beer – Stranger Things Actor Gets Pickle Beer for Customers at Wisconsin Brewery](https://allaboutbeer.com/news/stranger-things-actor-gets-pickle-beer-for-customers-at-wisconsin-brewery/)
* [Brewers Association](https://www.brewersassociation.org/)
