Plymouth’s Vault 53 Rum is poised for a significant boost in visibility following a feature on ITV’s ‘Love Your Weekend With Alan Titchmarsh’. Scheduled for broadcast this Sunday, January 18th, 2026, the segment, part of the ‘Best of British’ series, will spotlight the distillery’s Prickly Pear & Pink Grapefruit Rum, offering a national platform to showcase its unique character and production methods.
Presented by renowned food and drink journalist Ian Burrell, the segment will provide an in-depth exploration of the rum’s flavour profile. Burrell will demonstrate a signature cocktail, designed to illustrate the nuances that distinguish Vault 53 from other brands. This opportunity comes at a crucial time for the relatively young distillery.
Founded just over two years ago, Vault 53, led by head distiller Richard Barker, has quickly established itself within the burgeoning flavoured rum market. The distillery’s current product range encompasses Spiced, Orange & Pineapple, White, and Coconut & Chocolate rums, each demonstrating the potential of rum as a key ingredient in diverse cocktails and culinary applications. Barker and his team have been meticulously building a reputation for quality and innovation.
‘Love Your Weekend’ offers Vault 53 the chance to reach a substantial audience, particularly those interested in supporting British artisanal producers. The segment’s focus on ‘Best of British’ is particularly relevant, aligning with growing consumer demand for locally-sourced, premium spirits. The distillery’s website, [www.vault53rum.com](http://www.vault53rum.com/), remains the key point of contact for interested consumers looking to purchase the rum collection.
Furthermore, Vault 53 is anticipating the release of its first batch of Aged Golden Rum later this year – a development eagerly awaited by both the distillery and its growing customer base. This aged offering promises to further elevate the brand’s standing within the spirits industry.
Date:
Sunday, January 18th, 2026
Channel:
ITV’s ‘Love Your Weekend With Alan Titchmarsh’
Segment:
‘Best of British’
What This Means for Consumers
: This national exposure significantly increases consumer awareness of Vault 53 Rum, potentially driving sales and attracting new customers seeking premium, British-made spirits.
Pros and Cons
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Pros:
Increased brand visibility, enhanced product credibility, potential for higher sales volume.
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Cons:
Increased pressure to maintain consistent quality and production levels, heightened competition.
