Russia’s alcoholic beverage market is experiencing a dramatic transformation, according to a recent report analyzing 2025 production figures. Vodka, the nation’s iconic spirit, saw a 4.2% decline, resulting in 79.321 million decaliters produced. Simultaneously, cognac production plummeted by 13.3%, dropping to 8.374 million dal, and grape wine surged by a remarkable 13.6% to 36.981 million dal. Overall alcoholic beverage production decreased by 5.3% to 178.257 million decaliters, while low-alcohol beverage production plummeted by an astonishing 85.1% to 1.465 million dal.
Several factors are driving this shift. Changing consumer preferences towards moderation are contributing to the decline in vodka consumption. Conversely, the rise in grape wine popularity is apparent. These trends align with broader global economic shifts and indicate a recalibration within the Russian market. The report also notes significant decreases in grape-based beverages with and without alcohol – 70.5% and 45.9% respectively – reflecting a smaller overall volume.
This localized change is part of a larger global economic picture. The International Monetary Fund’s (IMF) 2026 and 2027 World Economic Outlook forecasts point to a slowdown in global inflation, with estimates of 3.8% and 3.4% respectively. Global GDP growth is projected at 3.3% and 3.2% for the same periods. Beyond Russia, several economic developments are warranting attention: India is exploring a move away from the US dollar, Kazakhstan is expanding its energy grid, and ongoing trade tensions – particularly between the US and Europe – continue to present economic headwinds, as exemplified by Greenland’s economic slump following US threats.
Ultimately, Russia’s beverage market shift underscores the importance of adaptive strategies within the alcoholic beverage industry. Staying informed about global economic trends is critical for navigating evolving consumer demands and market dynamics.
