Milwaukee’s beloved Tacos & Tequila Festival is set to return to Franklin Field on Saturday, May 30th, promising a significantly improved experience following last year’s challenges. As reported by WISN 12 News, this year’s iteration features a bolstered musical lineup headlined by Ludacris, Rick Ross, T.I., and David Banner, alongside a host of culinary and entertainment offerings.
Addressing Last Year’s Issues
Last year’s inaugural event drew a massive crowd but was plagued by long lines and overwhelming crowds, prompting organizers to take immediate action. Recognizing the need for a more streamlined experience, a substantial number of improvements have been implemented. Key changes include dedicated parking zones, expedited lines, a premium VIP experience with exclusive amenities, redesigned restroom and bar areas, and increased security perimeter space. The decision to engage an outside consultant further underscores the seriousness of their commitment to rectification.
What’s New for 2024
The festival’s appeal extends beyond the music. Attendees can expect a diverse selection of Milwaukee-area taco vendors showcasing a wide range of culinary styles. Craft tequila and margarita tastings will be available for 21+ guests, alongside a vibrant spectacle – Lucha Libre wrestling performances and a quirky chihuahua beauty pageant. Auto enthusiasts will also appreciate the exclusive showcase of exotic cars.
General admission tickets are priced at $49, while VIP tickets, offering elevated perks, are available for $99. The event officially kicks off at 2:00 PM, and attendees must be at least 21 years of age.
What This Means for Consumers
These strategic improvements indicate a deep understanding of attendee expectations and a dedication to providing a positive event experience. By proactively addressing the issues that surfaced last year, organizers are aiming to create a festival that’s both enjoyable and manageable. The addition of a VIP experience caters to a broader segment of the attendee base, while the enhanced security measures demonstrate a commitment to safety and peace of mind.
Pros and Cons
Pros:
Improved logistics, VIP options, diverse entertainment, increased security.
Cons:
General admission ticket price, potential for crowds despite improvements, event dependent on weather.
