As the Lunar New Year approaches in 2026, several high-end spirit brands are preparing to launch a series of limited-edition releases, each designed to celebrate the Year of the Horse. These releases aren’t just about acquiring a bottle of exceptional spirit; they’re about embracing the cultural significance and traditions surrounding the equine zodiac.
Johnnie Walker and Robert Wun: A Surreal Celebration
Iconic whisky brand Johnnie Walker is collaborating with renowned couturier Robert Wun to produce a limited-edition range. The Blue Label edition will feature rare whiskies, while the John Walker & Sons XR 21 will be crafted through a meticulous three-stage blending process. The collection’s striking packaging incorporates Wun’s surrealist aesthetic – a dynamic horse intertwined with couture figures. Prices for this collaborative range begin at RM1,208 (Blue Label) and RM808 (XR 21).
Martell’s Calligraphy of Fortune
Martell is offering a trio of exclusive releases, each embellished with bespoke calligraphy by Chinese artist He Datian. The offerings include the Martell VSOP CNY 2026 Limited Edition Gift Set (RM383), the Martell Noblige CNY 2026 Limited Edition (RM403), the Martell Cordon Bleu CNY 2026 Limited Edition (RM938), and the Martell XO CNY 2026 Limited Edition Gift Box (RM1,048). These releases emphasize heritage and artistry alongside the brand’s core spirit offerings.
Deanston: Scottish Sculpture in a Bottle
Deanston Distillery is releasing a limited-edition packaging inspired by Scotland’s Kelpies – stainless steel equine sculptures. The Highland single malt, matured in ex-bourbon barrels and finished in Virgin American Oak, has previously garnered international accolades. The Deanston Virgin Oak Chinese New Year 2026 packaging is available for RM257, a testament to the distillery’s commitment to quality and a unique artistic partnership.
Hennessy’s Symbol of Prosperity
Hennessy is launching a special collection for the Year of the Horse, encompassing the Hennessy V.S.O.P, Hennessy X.O, and Hennessy Paradis bottles. Each bottle is wrapped in metallic copper tones with deep mineral shades and a rich, flowing red palette, reflecting the cultural symbolism of prosperity and good fortune associated with the horse.
What This Means for Consumers
These limited-edition releases cater to a discerning consumer base seeking more than just a spirit. The collaborations with artists like Robert Wun and He Datian elevate the purchasing experience, transforming it into a collectible art piece. Furthermore, the packaging itself adds to the value, appealing to collectors and enthusiasts who appreciate the brand’s heritage and creative expression.
Pros and Cons
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Pros:
Unique artistic collaborations, collectible packaging, heightened brand prestige, potential for appreciation in value over time.
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Cons:
Limited availability, potentially higher price points compared to standard releases, storage considerations due to packaging complexity.
