mainStory
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The Evolution of the Wisconsin Old Fashioned
Wisconsinites have a unique approach to making an old fashioned cocktail that sets them apart from the rest of America. Instead of using whiskey or bourbon, Wisconsin bartenders have been pouring brandy for over a century.
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A Tradition Born of German Immigration
The transformation of the old fashioned in Wisconsin began when German immigrants brought their love of brandy to the state in the late 1800s.
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Importing Korbel Brandy to Meet Demand
Local distilleries couldn’t keep up with demand, so tavern owners started importing Korbel brandy from California.
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A Unique Flavor Profile
The sweet, smooth flavor of the brandy paired perfectly with the muddled fruit and soda water that defined the region’s drinking style.
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A Finishing Touch: Lemon-Lime Soda
Some bartenders add a spoonful of maraschino cherry juice for extra sweetness, creating a drink that’s both nostalgic and refreshing.
essentialElements
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The Essential Elements of a Proper Wisconsin Old Fashioned
Korbel brandy, one sugar cube or simple syrup, Angostura bitters, fresh orange slice, maraschino cherry, lemon-lime soda (7-Up or Sprite), and optional: splash of cherry juice.
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Technically Whiskey? No Way.
The smooth, sweet flavor of the brandy is what makes the old fashioned truly special in Wisconsin.
whyBrandyOverWhiskey
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Why Do Wisconsinites Use Brandy Instead of Whiskey?
German immigrants brought their preference for brandy to Wisconsin in the 1800s, which led to the adoption of Korbel brandy as a staple in the state’s drinking culture.
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Can You Make It with Whiskey? No Way.
Technically yes, but it wouldn’t be authentic to Wisconsin tradition.
sweetAndSourVersions
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What’s the Difference Between Sweet and Sour Wisconsin Old Fashioneds?
Sweet versions use lemon-lime soda, while sour versions substitute grapefruit soda or add extra bitters for a tangier flavor.
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Do You Really Need to Muddle the Fruit?
Yes, muddling releases the orange oils and helps dissolve the sugar, creating the drink’s signature flavor profile.
findAuthenticVersions
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Where Can I Find Authentic Wisconsin Old Fashioneds Outside of Wisconsin?
Some Midwest bars serve them, but your best bet is asking a bartender to make one with brandy, muddled orange and cherry, and lemon-lime soda instead of water.
cherryJuiceOptional
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Is it Okay to Add Cherry Juice to a Wisconsin Old Fashioned?
Many Wisconsin bartenders add a splash of maraschino cherry juice for extra sweetness, so it’s perfectly authentic if you prefer it that way.
culturalSignificance
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The Cultural Significance of the Wisconsin Old Fashioned
The drink serves as a social connector in ways that other cocktails simply can’t match.
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Wisconsin’s Approach to Hospitality
Bartenders adjust the sweetness based on customer preference, making each drink slightly personal.
restaurantOwnersExperience
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Restaurant Owners’ Experience with Wisconsin Old Fashioneds
Wisconsin old fashioneds account for 30-40% of their cocktail sales, far higher than any other single drink.
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Craft Cocktail Bars Reviving the Drink
Newer bars in Milwaukee and Madison now offer premium versions using aged brandy and house-made cherry juice, proving that some classics never go out of style.
