introduction
The one-year-old tequila brand Point Blank has made a significant milestone in its journey by successfully launching its portfolio in the US off-premise market through Total Wine & More in Texas. This marks the first appearance of the brand in the country’s off-premise channel, following its initial availability only on its official website.
blanco-reposado-anjeo
The trio of Point Blank tequilas – blanco, reposado, and añejo – are now available for purchase at 23 Total Wine & More outlets across Texas. The SRPs (Suggested Retail Prices) for each expression are $42.99 for the blanco, $51.19 for the reposado, and $71.49 for the añejo, all per 75cl bottle.
branding
Point Blank’s branding is centered around its commitment to being an ‘additive-free tequila’ with sustainable credentials. Co-founder Andrew Summersett stated, ‘We created PointBlank to offer something honest – and people are responding. They’re tired of the hype, the additives, the empty claims. What they want is something real. Point Blank delivers.’
partnership
This partnership with Total Wine & More serves as a launchpad for what’s next for the brand, according to Summersett. He also mentioned that Texas, his home state, is just the start of Point Blank’s expansion plans in the US market.
expansion-plans
The move to off-premise channels aims to increase visibility and accessibility for Point Blank Tequila, catering to consumers seeking premium, additive-free spirits with sustainable credentials. With this strategic partnership, the brand takes a significant step towards establishing itself as a player in the US tequila market.
availability-details
Availability Details:* Total Wine & More outlets across Texas* SRPs: + Blanco: $42.99 (per 75cl bottle)* Reposado: $51.19 (per 75cl bottle)* Añejo: $71.49 (per 75cl bottle)
next-steps
Next Steps:* Expansion plans in the south-west US market* Continued focus on sustainable and additive-free tequila offerings
conclusion
The launch of Point Blank Tequila in the US off-premise market is a promising move for the brand, which is committed to offering consumers premium, additive-free spirits with sustainable credentials.
