For those of us who spend our days surrounded by the comforting aroma of aged spirits, the latest announcement from *Southern Living* has certainly stirred the pot. They’ve declared Old Fitzgerald Tennessee Whiskey the #1 whiskey of 2025, and while the news might seem… unexpected, it’s a recognition that’s worth unpacking. As your friendly neighborhood bartender, I’m always keen to understand the shifting tides in the whiskey world, and this announcement – while perhaps surprising – highlights a potentially significant trend. You can read the full article and Southern Living’s reasoning .
Why the Buzz?
The core of the story is straightforward: *Southern Living* has identified Old Fitzgerald as the top whiskey of the year. But the implications go beyond a single magazine’s opinion. If *Southern Living*’s palate is leading the charge, it signals a significant boost for this Tennessee classic. It’s a reminder that even established brands can surprise us, and that trends in the whiskey industry can shift quickly. As noted by *Whisky Advocate*, this could represent a broadening respect for Tennessee whiskey, a category previously often overshadowed by bourbon and rye. Furthermore, the increased media attention, driven by this endorsement, is likely to fuel further interest and drive sales, creating a positive feedback loop.
What Makes Old Fitzgerald Special?
Let’s break down what’s driving the popularity of Old Fitzgerald:
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A Blended Delight:
This blended whiskey is prized for its rich, spicy notes – think cinnamon, clove, and a touch of black pepper – and a remarkably smooth finish. It’s crafted from a carefully balanced blend of rye and corn, aged to perfection in new, charred oak barrels. This specific aging process, utilizing barrels sourced from various distilleries, contributes significantly to its unique character, layering complexity that’s a hallmark of well-aged spirits.
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The Rise of Tennessee Whiskey:
The overall Tennessee whiskey category has been steadily growing in popularity, according to *Scotch Whisky*. This is partially due to the unique Lincoln County Process – a charcoal filtration technique – that gives Tennessee whiskey its distinctive profile. The charcoal, sourced from virgin pecan wood, removes impurities, resulting in a cleaner, smoother taste than many other whiskeys. The increased consumer interest, fueled by adventurous drinkers seeking out unique flavor profiles, is a major factor in Old Fitzgerald’s elevation to the top spot. This isn’t just about a single spirit; it’s about the allure of the entire Tennessee whiskey tradition.
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Subtle Complexity:
Unlike some bolder, heavily-rye based whiskeys, Old Fitzgerald offers a more subtle complexity. This makes it incredibly versatile, pairing well with a wide range of cocktails and spirits.
The Players and the Pour:
The key players involved are, unsurprisingly, Old Fitzgerald and *Southern Living*. Old Fitzgerald is produced by Luxco, a company with a strong history in producing premium spirits, rooted in the tradition of American craft distilling. *Southern Living*, of course, is the influential lifestyle magazine, lending its considerable reach and credibility to the endorsement – a reach that extends beyond just food and lifestyle to now encompass the world of fine spirits. This partnership represents a strategic move for both parties; Luxco gains increased visibility, and *Southern Living* reinforces its commitment to showcasing exceptional products to its loyal readership.
You can likely find Old Fitzgerald in most decent liquor stores – though availability may vary depending on your location. And, frankly, you should absolutely try it. It’s a remarkably well-crafted spirit, demonstrating the artistry and dedication that goes into creating exceptional spirits. A good way to approach it is with a simple Old Fashioned, allowing the spirit’s nuances to shine.
Final Thoughts:
This announcement from *Southern Living* isn’t just about a single whiskey; it’s a signal of a broader shift in taste preferences. It’s a call to explore the unique offerings of Tennessee whiskey and to appreciate the craftsmanship that goes into creating exceptional spirits. It suggests a growing appreciation for nuanced flavors and a willingness to step outside the well-trodden paths of bourbon and rye. More importantly, it challenges us to seek out brands that prioritize quality and tradition.
Last Call! Don’t overthink it – just enjoy a fantastic drink. Consider it an opportunity to expand your palate and discover a new favorite spirit. The future of whiskey is undoubtedly diverse, and Old Fitzgerald’s recognition is a promising sign.
Source: https://www.southernliving.com/number-1-whiskey-of-2025-11905724
