Bartender Support Initiative Grows
Bacardi is celebrating World Bartender Day by expanding its ‘Shake Your Future’ program, an initiative aimed at providing young adults with bartending skills and increasing their employability. The program, which has been supported by Bacardi since its inception, focuses on equipping participants with the knowledge and training needed to succeed in the industry.
Global Reach
The expansion of ‘Shake Your Future’ will see the introduction of new locations, including Puerto Rico and Poland. This move is part of Bacardi’s efforts to provide bartenders with resources and training on a global scale.
Market Impact and Consumer Takeaway
The ‘Shake Your Future’ program has the potential to positively impact the bartending industry by providing young adults with valuable skills and training. For consumers, this means access to a more skilled and knowledgeable workforce behind the bar. The program’s expansion reflects Bacardi’s commitment to supporting the bartending community and promoting professional development.
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