Overview:
Proximo Spirits, a leading spirits company, faced significant challenges in 2025, with net sales declining 5.5% to $2.5 billion and volume decreasing 4.4% to 24.3 million 9-liter cases.
Challenges in 2025
The company’s EBITDA, however, increased 15% to $638 million, driven by lower costs. Proximo Spirits ranks as the eighth-largest spirits marketer in the U.S., with a portfolio of well-known brands.
Brand Performance
Despite the overall decline, some brands saw growth, including Gran Centenario, which increased 1.5%, and Gran Coramino, which nearly doubled in size. The company’s premium tequila brands, including 400 Conejos, also saw significant gains.
Market Trends
The spirits industry faced significant challenges in 2025, with macroeconomic pressures and shifting consumer trends driving declines in sales. Proximo Spirits’ U.S. business was impacted by destocking at the distributor level and retail disruptions in Canada.
Future Outlook
The company remains focused on strengthening its leadership in the tequila category and navigating the turbulent market. Proximo Spirits has unveiled new distribution alignments across the U.S. and is committed to protecting its profitability and financial health.
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