Overview: After 35 years in operation, Rochester’s oldest craft brewery has changed hands. Joel Will, a long-time company veteran, takes over as President & COO, while his brother Nathan Will becomes the new CEO of Rohrbach Brewing Company.
The Full Story
Rohrbach Brewing Company was founded in 1991 by John Urlaub and Patty Yahn-Urlaub. The brewery started small, operating out of a basement in the South Wedge neighborhood before expanding to a larger facility on Railroad Street near the Rochester Public Market. Over the years, Rohrbach has become known for its high-quality beers, including its flagship Scotch Ale.
The brewery’s success can be attributed to its commitment to quality and community involvement. Rohrbach has been at the forefront of Rochester’s craft beer scene, producing a range of beers that cater to different tastes. From the popular Highland Lager to the Blueberry Ale and Vanilla Porter, Rohrbach’s offerings have become staples in local bars and restaurants.
However, after 35 years of business, John Urlaub has decided it is time for him to step back from day-to-day operations. The transition to new ownership marks a significant change for the brewery. Joel Will, who has been with Rohrbach since its early days, takes over as President & COO while his brother Nathan Will becomes CEO.
Production & Profile
Rohrbach Brewing Company’s production process is centered around quality and consistency. The brewery uses a combination of traditional brewing methods and modern technology to produce a range of beers that cater to different tastes. From the flagship Scotch Ale to smaller-batch releases, Rohrbach’s beers are known for their rich flavor profiles.
The brewery has invested heavily in its facilities over the years, including the addition of new fermentation space and cold storage at its Railroad Street location. This expansion has enabled Rohrbach to increase production capacity while maintaining its commitment to quality.
Brand & Industry History
Rohrbach Brewing Company’s history is closely tied to that of Rochester itself. The brewery was founded in the city, and over the years it has become an integral part of the community. Rohrbach has been at the forefront of Rochester’s craft beer scene, producing a range of beers that cater to different tastes.
The brewery’s commitment to quality and community involvement has earned it a loyal following among local residents. Rohrbach’s beers are widely available in bars and restaurants throughout Monroe County, making it one of the most popular breweries in the region.
What This Means
The transition to new ownership marks an exciting new chapter for Rohrbach Brewing Company. Joel Will’s leadership experience and commitment to quality will undoubtedly shape the brewery’s future direction. Nathan Will brings a wealth of executive experience, having worked in international energy, finance, and real estate.
Together, the Will brothers represent exactly the kind of succession that founders spend years hoping for: internal continuity backed by external capability. Their leadership will ensure that Rohrbach continues to thrive as one of Rochester’s most beloved breweries.
Consumer Takeaway
The change in ownership at Rohrbach Brewing Company is a testament to the brewery’s commitment to quality and community involvement. Joel Will and his brother Nathan are well-equipped to lead the brewery into its next chapter, ensuring that Rohrbach remains an integral part of Rochester’s craft beer scene.
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