Overview: In an effort to capitalize on the growing demand for low-calorie and better-for-you beverages, Stateside Vodka has launched Super Lyte, a sports-drink-inspired ready-to-drink cocktail. With four flavors – fruit punch, orange, lemon-lime, and blue chill – this new product is poised to become a staple among Gen Z and millennial consumers.
The Full Story
Super Lyte marks the latest innovation from Stateside Vodka, which has already made waves in the industry with its Surfside canned cocktails. Launched by CEO Clement Pappas and his team, Super Lyte is designed to be a refreshing alternative to traditional cocktails. With 4.5% ABV and only 90 calories per 12-oz can, this product caters to consumers seeking low-calorie options without sacrificing flavor.
According to Stateside Vodka’s president Matt Quigley, the company has been operating in “the low-calorie, better-for-you” space for some time now. This strategy seems to be paying off as Super Lyte is set to debut at Citizens Bank Park on Phillies’ Opening Day (March 26), where its predecessor Surfside has become a best-seller.
The success of Super Lyte can also be attributed to the growing popularity of canned cocktails, which have seen sales surge in recent years. With over 20 states and international territories already lined up for distribution, Stateside Vodka is confident that this new product will resonate with consumers seeking an easy-to-drink RTD cocktail.
Production & Profile
Super Lyte’s production process involves a combination of traditional distillation techniques and modern innovation. The vodka base is distilled to perfection before being blended with natural flavors to create the unique sports-drink-inspired taste profile. Each 12-oz can contains only 90 calories, zero grams of sugar, and has an ABV of 4.5%, making it a refreshing alternative for those seeking low-calorie options.
The four available flavors – fruit punch, orange, lemon-lime, and blue chill – cater to diverse tastes while maintaining the signature sports-drink-inspired flavor profile. Stateside Vodka recommends retailers charge $19.99 for an 8-pack of Super Lyte cans.
Brand & Industry History
Stateside Vodka has come a long way since its inception in 2015 by founders Matt and Bryan Quigley, along with Clement Pappas. Initially operating from a distillery near Kensington, the company has grown into a national name, distributing Surfside in all 50 states and international territories.
The recent acquisition of naming rights to the South Philly stadium district’s bar complex – now known as Stateside Live! – further solidifies the brand’s presence in its hometown. With plans to move its corporate headquarters to Center City after a temporary stint, Stateside Vodka continues to invest in Philadelphia and surrounding areas.
What This Means
The rise of Super Lyte marks an exciting development for the ready-to-drink cocktail market, which has seen significant growth over recent years. With its low-calorie profile and sports-drink-inspired flavor profile, this product is poised to capture a substantial share of the market.
As consumers increasingly seek healthier alternatives without sacrificing taste or convenience, Super Lyte’s success could signal a shift in consumer preferences towards more innovative products like RTD cocktails.
Consumer Takeaway
In conclusion, Super Lyte represents an exciting new direction for Stateside Vodka and the ready-to-drink cocktail market as a whole. With its refreshing taste profile and low-calorie credentials, this product is set to become a staple among Gen Z and millennial consumers seeking easy-to-drink RTD cocktails.
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