Overview: The eagerly anticipated full-proof expression from Buffalo Trace Distillery’s esteemed Traveller Whiskey brand has finally arrived. This bold new iteration boasts a 121-proof rating, replete with amplified notes of caramelized sugar, baking spice, toasted oak, vanilla, warm toffee, and dark fruit.
The Full Story
Traveller Whiskey Full Proof marks the first line extension since its January 2024 debut. The brainchild of Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer-songwriter Chris Stapleton, this whiskey represents a bold evolution of the original Blend No. 40.
The story behind Traveller Whiskey Full Proof began with Stapleton’s preference for higher-proof and barrel-strength bottles prior to collaborating with Buffalo Trace Distillery on the project. When Wheatley presented two potential full-proof contenders backstage after one of his shows, everyone in attendance agreed that 121 was the clear winner.
Production & Profile
The production process behind Traveller Whiskey Full Proof involved experimenting with proof as a way to bring out different flavor characteristics already present in the whiskey. Wheatley noted that when they started adjusting the blended recipe, flavors and finishes came forward that weren’t apparent in the 90-proof blend.
Traveller Full Proof delivers a rich, higher-impact expression featuring notes of caramelized sugar, baking spice, toasted oak, vanilla, warm toffee, and dark fruit. With its 121-proof rating and amplified flavor profile compared to Blend No. 40 at 90 proof.
Brand & Industry History
Buffalo Trace Distillery has been a stalwart in the whiskey industry for decades, with Master Distiller Harlen Wheatley’s commitment to quality driving innovation throughout the company. The brand’s first release was Blend No. 40, which set the stage for its critical acclaim.
What This Means
The introduction of Traveller Whiskey Full Proof signifies a shift in the market towards higher-proof expressions that appeal to connoisseurs and enthusiasts alike. As Wheatley pointed out, this new line extension showcases unique flavor characteristics resulting from adjusting proof levels within an existing blended recipe.
Consumer Takeaway
This bold release is poised to capture a significant share of the whiskey market with its unparalleled depth of flavors at 121-proof. With a suggested retail price of $39.99 per 750-ml bottle, Traveller Whiskey Full Proof represents an exceptional value for those willing to invest in premium spirits.
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