Overview: Serafina Restaurant Group has leased the entire nearly 28,000 square-foot building at 800 Seventh Avenue in Midtown, signaling a significant shift in the neighborhood’s dining landscape. The new American brasserie will be located directly opposite the giant Sheraton New York hotel and is expected to open before year’s end.
The Full Story
Serafina Restaurant Group has made a bold move by leasing the entire building at 800 Seventh Avenue, a decision that reflects their confidence in the Midtown market. The new brasserie will be the second deal between Serafina and SL Green Realty Corp., with Brasserie Cognac set to open this April at 461 Fifth Avenue.
The partnership between Serafina and SL Green is seen as a win-win for both parties, with Herschenfeld stating that “The Serafina guys are true New Yorkers like us. We’re beyond happy to have them.” The new American brasserie will be led by Chef Michael Lomonaco, who has been absent from the dining scene since Porter House closed last year.
Production & Profile
The production of Brasserie Cognac is expected to be a collaborative effort between Serafina and SL Green. The new eatery will feature an upgraded space with modern amenities, which will be put in place by the Serafina team. Chef Lomonaco’s culinary expertise will undoubtedly play a significant role in shaping the menu of Brasserie Cognac.
The flavor profile of Brasserie Cognac is expected to reflect its American roots while incorporating elements from its French heritage. The new brasserie will offer an extensive range of dishes, including classic American fare with a twist and contemporary takes on traditional French cuisine.
Brand & Industry History
Serafina Restaurant Group has established itself as a prominent player in the New York City dining scene over the years. Their commitment to quality ingredients and exceptional service has earned them numerous accolades, including several Michelin stars. The opening of Brasserie Cognac marks another milestone for Serafina, solidifying their position as leaders in the industry.
The brand’s history is deeply rooted in its founders’ passion for delivering an unforgettable dining experience to their customers. Fabio Granato and Vittorio Assaf have created a culinary empire that has captivated food lovers across the globe with its innovative approach to traditional cuisine.
What This Means
The opening of Brasserie Cognac marks a significant shift in the Midtown dining landscape, signaling a renewed focus on high-end American cuisine. The partnership between Serafina and SL Green is seen as a game-changer for both parties involved, with potential implications for other businesses operating in the area.
The success of Brasserie Cognac will undoubtedly impact local real estate prices and influence consumer behavior when it comes to dining choices. As one of the most prominent players in the New York City dining scene, Serafina’s expansion into Midtown is likely to have far-reaching consequences for both consumers and industry stakeholders alike.
Consumer Takeaway
The opening of Brasserie Cognac offers a significant opportunity for food enthusiasts in Midtown. With its unique blend of American and French cuisine, this new eatery promises an unparalleled dining experience that will satisfy even the most discerning palates. As one of the city’s top chefs takes on a new challenge, consumers can look forward to indulging in creative dishes crafted with love and care.
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