Overview: After 17 years of establishing itself as a go-to spot in River North, Mercadito is expanding its horizons by opening its second location in Lincoln Park. This strategic move marks the brand’s entry into a new neighborhood with a unique blend of students and long-time residents.
The Full Story
Mercadito has been on an extensive search for the right second location, with over two years of scouting various sites across Chicago. The team finally landed on Lincoln Park due to its vibrant dining culture and eclectic mix of customers. This new outpost promises to reflect the community’s tastes while maintaining Mercadito’s signature spirit.
The River North staple has seen a surge in business since coming out of the pandemic, which helped solidify plans for expansion. Mike Dever, director of operations for the new Lincoln Park location, emphasizes that “We were very careful in picking a second location,” underscoring the importance of finding an ideal spot to grow their brand.
Production & Profile
Mercadito’s menu will largely mirror its existing offerings at River North, with an emphasis on shareable dishes and tacos. The Lincoln Park food menu promises options like short rib quesabirria, queso fundido, guacamole, ceviches, butter-poached lobster tacos, mushroom medley tacos, ancho-rubbed pork pastor tacos beer-battered fish taco.
Entrees will include chile relleno enchiladas pollo a las brasas steak frites. The bottomless brunch menu offers unlimited cocktails like margaritas mimosas and Bloody Marys for $35 per person, significantly boosting sales in the past year.
Brand & Industry History
Mercadito has operated in River North since 2009, establishing itself as a destination spot for group dinners and weekend brunch. The restaurant’s reputation is built on its dedication to serving authentic Mexican cuisine with a modern twist.
The Lincoln Park location marks Mercadito’s first new outpost in nearly two decades, underscoring the brand’s commitment to growth while maintaining quality. Dever notes that “We want it to reflect the community,” ensuring that this expansion is not just about replicating their existing concept but also tailoring it to its customers.
What This Means
Mercadito’s entry into Lincoln Park signals a significant shift in Chicago’s dining landscape. As one of the city’s most beloved tequila bars, Mercadito is poised to bring an elevated experience to this upscale neighborhood. The restaurant will continue its “Tacos 4 Strength” program featuring collaborations with guest chefs on limited-time menu items, supporting local communities.
This expansion represents more than just a new location – it embodies the brand’s desire for innovation and community engagement. By entering Lincoln Park, Mercadito solidifies its position as one of Chicago’s premier dining destinations.
Consumer Takeaway
Come April or May, tequila enthusiasts will rejoice at Mercadito’s new location in Lincoln Park. This expansion not only brings an exciting experience to the neighborhood but also reinforces Mercadito’s dedication to authenticity and community involvement. When dining out, customers can expect a vibrant atmosphere paired with exceptional service.
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