Overview: Big Ditch Brewing Co., one of New York State’s largest independently-owned breweries, has made a significant shift in its product offerings with the launch of Jest Hard Tea. This new line marks the brewery’s first foray beyond beer and into the world of hard tea.
The Full Story
After 12 years of brewing beer, Big Ditch Brewing Co.’s Matt Kahn has never been one to sit still. With a history of releasing over 500 different beers and expanding its taproom and restaurant in Lockport, the brewery has demonstrated an ability to adapt and innovate. However, the industry is changing rapidly, with craft beer sales declining and liquor sales climbing.
Kahn’s decision to diversify into hard tea was motivated by a desire to reach new customers who are looking for low-calorie, refreshing options that go beyond traditional beer. The data from Big Ditch’s own taprooms supported this decision, showing a decline in beer sales and an increase in liquor sales.
With the launch of Jest Hard Tea, Big Ditch is bringing its signature quality and craftsmanship to the hard tea category. Four flavors are available: Raspberry & Elderflower (black tea), Half & Half (hibiscus tea and pink lemonade), Peach & Blueberry (white tea), and Mango & Yuzu (green tea). Each flavor has been carefully crafted with a unique blend of teas, fruits, and spices to create a refreshing taste experience.
Production & Profile
Jest Hard Tea is built on a vodka base blended with tea and fruit flavors. The product boasts 4.2% ABV and only 85 calories per serving. Big Ditch has invested heavily in the development of Jest, spending over a year researching and perfecting the recipe.
The brewery’s commitment to quality shines through in every aspect of Jest Hard Tea, from its clean and crisp packaging to its carefully crafted flavor profiles. With a focus on sustainability and environmental responsibility, Big Ditch is also exploring eco-friendly options for packaging and distribution.
Brand & Industry History
Big Ditch Brewing Co.’s history dates back to 2010 when Matt Kahn and Corey Catalano founded the brewery in Buffalo. Over the years, they have established themselves as one of New York State’s largest independently-owned breweries, with a reputation for producing high-quality beers that are both innovative and traditional.
The decision to expand into hard tea was not taken lightly by Big Ditch management. With its roots firmly planted in the craft beer industry, the brewery has always prided itself on being at the forefront of innovation. This move is seen as a natural progression for a company that has consistently pushed boundaries and challenged conventions.
What This Means
The launch of Jest Hard Tea marks an important moment in Big Ditch’s history, one that signals its willingness to adapt and innovate in response to changing market conditions. As the craft beer industry continues to evolve, breweries like Big Ditch are recognizing the need to diversify their offerings and reach new customers.
This shift towards hard tea is not limited to Big Ditch; other breweries across New York State are also exploring this trend. Resurgence Brewing Co., a fellow Buffalo brewery, has launched its own line of canned vodkasodas called Brightside Vibes. This move demonstrates the industry’s willingness to adapt and find new ways to bring quality products to customers.
Consumer Takeaway
The launch of Jest Hard Tea is an exciting development for Big Ditch Brewing Co.’s loyal customer base, offering a refreshing alternative that goes beyond traditional beer. For those who are looking for low-calorie options or seeking out new flavors and experiences, Jest Hard Tea provides the perfect solution.
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