Overview: Australian brewer, Lion’s premium brand, Voodoo Ranger has announced the launch of its first vodka-based Ready-to-Drink (RTD) beverages in Hard Cola and Hard Lemonade flavors. These new additions are designed to challenge traditional RTDs with their bold flavor profiles.
The Full Story
VOODOO RANGER PUTS A TWIST ON TWO CLASSIC SERVES
Voodoo Ranger, a premium brand from Lion, has announced the launch of its first vodka-based Ready-to-Drink (RTD) beverages in Hard Cola and Hard Lemonade flavors. The new RTDs are designed to cater to the growing demand for bold flavor profiles among young drinkers.
The two new additions are described as “fusing nostalgic cola flavour with a crafted edge” and “zings with bright citrus characters, offering a tangy and refreshing beverage”. These unique flavor combinations aim to bring a twist on traditional mixers.
According to Albertus Lombard, Brand Director RTD at Lion, there is a shift in how young Aussie men engage with RTDs. There is a strong desire for drinks that pack real flavor without compromising on value.
The launch targets Gen Z and Millennial male drinkers looking for flavour, strength and value in an easy-drinking alternative to traditional mixed drinks. The six per cent ABV RTD gives two classic serves a spirited twist and is available in a 375ml can.
Production & Profile
The production of Voodoo Ranger’s vodka-based RTDs involves combining high-quality ingredients with advanced manufacturing techniques. Each flavor profile has been carefully crafted to deliver a unique taste experience for the consumer.
The Hard Cola and Hard Lemonade flavors have undergone rigorous testing to ensure that they meet the brand’s standards for quality and consistency.
The 6% ABV RTD is packaged in a 375ml can, providing an easy-drinking alternative to traditional mixed drinks. The bold flavor profiles of these new additions are designed to appeal to young drinkers who crave excitement and variety in their beverage choices.
Brand & Industry History
Voodoo Ranger is a premium brand from Lion that has been making waves in the industry with its innovative products and marketing strategies. Established with a focus on delivering bold flavors, Voodoo Ranger’s product range includes beer, cider, and now vodka-based RTDs.
The brand’s commitment to innovation and quality has earned it recognition as one of Australia’s leading brewers.
Lion is an Australian brewer that was founded in 1971. The company has grown over the years to become a major player in the brewing industry, with a portfolio of brands that includes Voodoo Ranger, XXXX, and Tooheys.
What This Means
The launch of vodka-based RTDs by Voodoo Ranger signals an exciting shift in the market for traditional mixed drinks. By expanding into this new category, Lion is challenging competitors to innovate their offerings.
The bold flavor profiles of these new additions will appeal to young drinkers who crave excitement and variety in their beverage choices.
As consumers increasingly look for easy-drinking alternatives with real flavor, Voodoo Ranger’s vodka-based RTDs are well-positioned to capture a significant share of the market.
Consumer Takeaway
The launch of Hard Cola and Hard Lemonade from Voodoo Ranger offers consumers an exciting opportunity to experience bold new flavors in their Ready-to-Drink beverages. With six per cent ABV, these RTDs are designed for all occasions, providing a refreshing alternative to traditional mixed drinks.
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