Overview: Minocqua Brewing Co. in Wisconsin is facing criticism and boycotts over its social media post celebrating the possibility of free beer when President Donald Trump dies.
The Full Story
Minocqua Brewing Co.’s owner, Kirk Bangstad, has a history of making contentious comments about politics on social media. In 2020, he was the Democratic nominee for Wisconsin’s 34th Assembly District but lost in the general election. The brewery itself sells merchandise that includes shirts with slogans like “I wish it was free beer day” and promotes its progressive brand by pairing beer with activism.
Bangstad has been known to make comments about Trump, calling him a threat to democracy and even going so far as to promise free beer when the President dies. In January 2026, Fox News highlighted Minocqua Brewing’s message offering “free beer all day long” upon Trump’s death. The brewery also claims that no red hats are allowed in their establishment.
The recent social media post about “free beer” after the White House Correspondents’ Dinner shooting has sparked widespread criticism and calls for boycotts. Bangstad was charged last year in a harassment case tied to a dispute with a local newspaper publisher, and he later entered a no-contest plea in an orderly conduct case.
Production & Profile
Minocqua Brewing Co.’s production process involves brewing beer using traditional methods. The brewery offers various beers on tap, including IPAs, lagers, and stouts. However, the controversy surrounding Bangstad’s comments has overshadowed the brewery’s offerings.
The company’s tasting notes describe its beers as having a range of flavors from hoppy to malty. Despite this focus on quality beer production, Minocqua Brewing Co.’s reputation is marred by Bangstad’s divisive rhetoric and actions.
Brand & Industry History
Kirk Bangstad has been involved in Wisconsin politics for several years, serving as a Democratic Assembly candidate before losing the general election. The brewery itself was founded with the goal of promoting progressive values through beer sales. However, its attempts to capitalize on divisive rhetoric have backfired and led to widespread criticism.
What This Means
The backlash against Minocqua Brewing Co.’s social media post has broader implications for breweries that engage in politics. The controversy highlights the importance of respecting boundaries between personal opinions and business practices, as well as being mindful of how certain comments can be perceived by customers.
Consumer Takeaway
The incident serves as a reminder to consumers to consider the values and actions of businesses they support. In this case, Minocqua Brewing Co.’s divisive rhetoric has led many people to boycott their establishment. As such, consumers should exercise caution when supporting breweries that engage in politics.
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