Overview: In a significant achievement for Indian spirits producers, Cheers Group has secured six medals at the prestigious International Wine & Spirit Competition (IWSC) in London. This win is a testament to the brand’s commitment to quality and innovation.
The Full Story
Cheers Group, founded by Ashwin Balivada and Dr. Mohan Krishna Balivada, has been making waves in the Indian spirits market with its flagship brands – Kadamba Single-malt Whisky series: Sherry, Agave, Champagne, World-cask; Three Monkeys Single-malt Whisky and Coco-Jumbo cashew feni coconut liqueur.
According to Ashwin Balivada CEO of Cheers Group and alumnus of Cambridge University Business Management graduate school,”Winning an award at the International Wine & Spirit Competition (IWSC) is a massive stamp of approval. Medals are rigorously awarded through blind tastings and scientific analysis, with expert judges ensuring a product isn’t just exceptional, but provides great structure, character, and pleasure to the consumers.”
The company’s commitment to quality has been recognized globally as it expands its distillery into a carbon-neutral facility in Goa. The upgraded complex will feature maturation warehouses and an immersive tourism experience center.
Production & Profile
Cheers Group’s Kadamba Indian Single Malt Whisky series is crafted using traditional techniques combined with modern innovations, resulting in distinctive flavor profiles that showcase the diversity of India’s spirit-making traditions. The single malt whiskies are aged for a minimum of 5 years in handcrafted oak casks.
- Three Monkeys Single-malt Whisky
- Bottled at cask strength, this whisky showcases three distinct expressions: Sherry, Agave and Champagne. Aged to perfection in ex-bourbon barrels imparting complex flavors of vanilla oak.
Brand & Industry History
Cheers Group has a rich history dating back to 2018 when it was founded by Ashwin Balivada and Dr. Mohan Krishna Balivada, who is also the founder of Cheers India. The company’s early success can be attributed to its commitment to using locally-sourced ingredients for the production of premium spirits.
The Indian spirits market has witnessed a significant surge in demand driven largely by increasing awareness about local products and their unique characteristics. Cheers Group is well-positioned to capitalize on this trend with its innovative approach and dedication to quality.
What This Means
Cheers Group’s win at the IWSC underscores the growing recognition of Indian spirits globally, particularly in terms of quality and innovation. As producers continue to push boundaries in terms of style, technique, and ingredients, we can expect more exciting developments from this sector.
Consumer Takeaway
Cheers Group’s six medals at the IWSC are a testament to its commitment to producing exceptional spirits that not only meet but exceed consumer expectations. As consumers become increasingly discerning in their choices, Cheers Group is well-positioned to capitalize on this trend with its high-quality products and innovative approach.
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