Overview: Beyoncé is officially directing operations at SirDavis following the acquisition of Moët Hennessy’s ownership stake. This move transforms the premium American whisky brand she co-founded in 2024 into a fully independent company under her sole ownership. The spirit now moves forward as an independent company headquartered in Houston.
The Full Story
Beyoncé is officially calling all the shots at SirDavis. The Grammy-winning superstar has acquired Moët Hennessy’s ownership stake in the premium American whisky brand she co-founded in 2024, making it a fully independent company under her sole ownership. While the partnership helped bring SirDavis to market, the whisky now moves forward as an independent company headquartered in Houston.
SirDavis has always been more personal than a typical celebrity liquor launch. The brand honors Beyoncé’s paternal great-grandfather, Davis Hogue, a farmer and moonshiner who operated during Prohibition. She intentionally added the title “Sir” to his name as a symbolic gesture of respect that Black men in the Jim Crow South were often denied. Even the spelling of “whisky” without the “e” reflects the Scotch and Japanese traditions that inspired the bottle’s distinctive style.
The spirit is distilled by MGP Ingredients in Indiana before being finished, blended, and bottled in Beyoncé’s home state of Texas. Crafted with master distiller Dr. Bill Lumsden—best known for Glenmorangie and Ardbeg—and head blender Cameron George to create the whisky.
Production & Profile
Built on an unconventional mash bill of 51% rye and 49% malted barley, SirDavis skips corn entirely, giving it a profile aimed at both rye enthusiasts and single malt fans. Bottled at 44% ABV and left non-chill filtered with no added coloring, the whisky has been described as offering notes of buttery toffee, honey, cinnamon, clove, citrus, and ripe cherries.
Its ribbed-glass bottle, complete with a gold horse medallion, pays tribute to Texas cowboy culture. The packaging features a ribbed-glass bottle adorned with a gold horse medallion, honoring Texas cowboy culture.
Brand & Industry History
The deal also marks the end of a notable experiment for Moët Hennessy. SirDavis was Moët Hennessy’s first spirits brand developed internally from the ground up in the United States rather than acquired. The company had not publicly commented on Beyoncé’s buyout as of this writing.
What This Means
According to industry trade publication The Spirits Business, the acquisition gives Beyoncé complete control over every aspect of the brand she launched alongside Moët Hennessy just two years ago. Financial terms were not disclosed, but the spirit now moves forward as an independent company headquartered in Houston.
Consumer Takeaway
For the drinker, this release offers a corn-free blend consisting of 51% rye and 49% malted barley presented at 44% ABV. The bottle features a ribbed-glass design with a gold horse medallion nodding to Texas cowboy culture.
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