Overview: Marks & Spencer has introduced Stillness, an own-label Irish whiskey created in partnership with Boann Distillery. The spirit features a triple-cask blend bottled at 40% ABV and is available exclusively across the retailer’s stores in Ireland and the UK.
The Full Story
Marks & Spencer introduced Stillness, an own-label Irish whiskey created in partnership with Boann Distillery, featuring a triple-cask blend bottled at 40% ABV. Developed exclusively for M&S customers, the whiskey is now available across the retailer’s stores in Ireland and the UK. The liquid was created over two years, with M&S product developers visiting Boann’s Lagavooren distillery for on-site blending and tasting sessions.
Family-run Boann Distillery draws on more than 60 years of experience in the Irish drinks industry. Stillness offers notes of gentle vanilla, honeyed sweetness and soft oak, followed by a warming finish designed for both sipping and mixing. For consumers, Stillness combines accessible private-label pricing with craft distillery provenance and regional storytelling.
Production & Profile
The spirit is produced in partnership with Boann Distillery at their Lagavooren distillery. It features a triple-cask blend bottled at 40% ABV. Flavor profile includes notes of gentle vanilla, honeyed sweetness, soft oak, and a warming finish.
Brand & Industry History
Family-run Boann Distillery draws on more than 60 years of experience in the Irish drinks industry. The partnership leverages this established heritage to create an exclusive offering for the retail channel.
What This Means
The launch reflects a broader retail trend of grocers developing exclusive spirits that strengthen own-brand ranges while offering shoppers distinctive products unavailable elsewhere. Retailers are elevating own-brand alcohol lines with craft-quality production, creating space for exclusive products that blend value pricing with premium positioning. Exclusive grocery alcohol limited-access spirits sold through grocery channels are reshaping how consumers discover premium beverages outside traditional liquor specialists.
Consumer Takeaway
For consumers, Stillness combines accessible private-label pricing with craft distillery provenance and regional storytelling. The bottle offers a triple-cask blend from Boann Distillery available exclusively in Marks & Spencer stores across Ireland and the UK.
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