Overview: Hendrick’s introduces “Another Hendrick’s” as a permanent addition to its brand portfolio, distinguishing itself from the original through distinct flavor profiles and bottle coloration. This release supports an emerging entertaining trend focused on paired pours, allowing hosts to offer guests two interpretations of the same cocktail experience.
The Full Story
The new spirit maintains the brand’s signature rose and cucumber DNA but expresses it differently than the classic version. Original Hendrick’s remains crisp and classic, while Another Hendrick’s layers in orange blossom and cacao notes. This visual contrast is highlighted by a black bottle for the new release and a white bottle for the original.
The concept encourages hosts to serve both spritzes side-by-side, letting guests compare the variations without overwhelming them with complicated menus. The most memorable hosts understand something important: people love choice, but they don’t love complicated menus. This summer, a growing entertaining trend is emerging around “paired pours” — offering guests two interpretations of the same cocktail experience rather than an overwhelming drinks list.
Production & Profile
The Another Hendrick’s Spritz combines 50ml of the new gin, 50ml apple juice, 50ml Prosecco, and 75ml soda. The recipe calls for one bar spoon of Cherry Liqueur, a lemon twist, a cocktail cherry, and three cucumber slices. Guests garnish with cucumber slices, a cocktail cherry, and a twist of lemon.
The classic Hendrick’s Spritz utilizes the original gin with similar proportions of apple juice, Prosecco, and soda. This version incorporates one bar spoon of Olive Brine, an olive, and a twist of lemon alongside cucumber slices. Both cocktails are prepared in a large wine glass filled with cubed ice and lightly stirred.
Brand & Industry History
Hendrick’s positions the new release as an expansion of its family rather than a replacement for the iconic original. The brand emphasizes that people love choice, which aligns with the strategy of offering guests two interpretations of the same cocktail experience.
What This Means
This release represents a simple entertaining upgrade that feels thoughtful, interactive and distinctly summer. The visual contrast alone feels worthy of a summer entertaining story, while guests get the opportunity to discover which side of Hendrick’s they prefer.
Consumer Takeaway
The drinker can choose between the black bottle for Another Hendrick’s or the white bottle for the original. Specific specs include 50ml gin portions and specific garnishes like cucumber slices, cocktail cherry, olive, or lemon twist depending on the spritz selected.
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