Overview: Outlaw Beer is launching a special partnership with Spencer Hyde and Elite Motorsports for the NHRA Brainerd Nationals. The brand will debut a specially designed Funny Car while engaging fans through koozie giveaways and a presence in the Zoo campground. This collaboration underscores the connection between the beverage company and drag racing’s passionate community.
The Full Story
Outlaw Beer is bringing its bold brand personality to one of NHRA’s biggest fan events with a special Spencer Hyde Funny Car for the Brainerd Nationals. The collaboration highlights the growing connection between the beer brand and drag racing’s passionate community, from winner’s circles to fan gatherings. Together, Outlaw Beer and Hyde are creating new ways to engage fans while celebrating the excitement and culture surrounding the sport.
According to a press release from Outlaw Beer, this year Spencer Hyde and Outlaw Beer will collaborate with a specially designed Outlaw Beer Funny Car just for the race. It is recalled that Outlaw Beer has been riding with Hyde, the 2025 NHRA Rookie of the Year, as well as Elite Motorsports throughout the season joining in the No. 1 qualifier and winner’s circle celebrations. Hyde noted, “Outlaw Beer has been with me since my rookie season, but they stepped up this season in a big way.”
Ari Opsahl, CEO of Outlaw Beer, stated that NHRA fans are exactly the kind of people the brand was built for. They are described as hardworking, authentic, and knowing how to have a good time. The partnership is viewed as a natural fit because Spencer embodies those same values. Opsahl noted they could not think of a better place than Brainerd to debut the Outlaw Beer Funny Car.
What This Means
The partnership signals a shift away from corporate pursuits toward community engagement. Outlaw Beer focuses on making a beer they are proud of and building something real with the communities that support them. This release emphasizes their mission of providing great beer for fun-loving consumers who resonate with drag racing fans.
Consumer Takeaway
Fans can expect a presence throughout the race as part of this primary sponsorship. During every driver intro session Hyde consistently throws Outlaw Beer koozies to the fans and plans are in the works for some great fan giveaways in the Zoo. Getting to spend time with the fans in the Zoo is highlighted as a key aspect of the Brainerd Nationals experience.
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