Overview: Great Lakes Brewing Company has introduced aSPLASH, its first ready-to-drink cocktail product, developed in partnership with Watershed Distillery. The beverage is a crafted citrus long drink inspired by a classic Finnish recipe and utilizes Four Peel Gin with grapefruit and orange flavors.
The Full Story
Cleveland-based Great Lakes Brewing Company announced the release of aSPLASH as its first ready-to-drink cocktail product. The beverage is created in collaboration with Watershed Distillery and utilizes Four Peel Gin, which features distinct grapefruit and orange flavors. CEO Chris Brown noted that consumer preferences are evolving, prompting the brewery to reimagine itself as a total beverage company within today’s marketplace.
A portion of sales from the crafted citrus long drink cocktails supports cleaner waterways and reduced microplastics pollution through a partnership with Cleveland-based CLEANR.
Production & Profile
The product is available in two gluten-free varieties designed to balance indulgence with wellness-oriented cues. An original version contains 6% ABV, while a lighter option offers 4% ABV with 99 calories and no added sugar. The flavor profile matches gin with grapefruit and orange flavors, aligning with the Four Peel Gin base used in the formulation.
What This Means
The launch reflects broader trends in craft brewery diversification where beer makers extend into ready-to-drink cocktails to become broader beverage platforms. Premium canned cocktails with craft ingredients are reshaping convenience alcohol through flavor complexity and lower-ABV options. Additionally, environmental sustainability initiatives connected to consumer products point to new models for embedding ecological value into everyday purchases.
Consumer Takeaway
This release offers the drinker a crafted citrus long drink that matches gin with grapefruit and orange flavors in two gluten-free varieties. The bottle provides access to a classic Finnish recipe take while supporting cleaner waterways and reduced microplastics pollution through the partnership with CLEANR.
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