Overview: Pimentae, a female-founded brand established in 2021, has launched its first equity crowdfunding campaign on Crowdcube. The initiative targets £1 million to support growth across the UK market while production remains based in Mexico. Access opened to priority members on August 11, with public access following on August 12.
The Full Story
Funding will be directed toward expanding the grocery and wholesale sales team, alongside strengthening marketing efforts across digital, out-of-home, and social channels. The capital also supports upcoming launches in stadium and grocery environments. Since its inception, the brand has evolved from bottled tequila cocktails into a wider range of formats including cans, kegs, and bag-in-box options.
The campaign offers consumers an opportunity to invest with minimum investments starting at £50. This move reflects increasing use of crowdfunding to combine expansion capital with community engagement. For consumers, the campaign offers a chance to own part of the growing drinks brand while helping fund wider retail distribution.
Production & Profile
The lineup features ready-to-drink tequila and mezcal varieties. A specific offering includes a mezcal-based Margarita made with Ojo de Dios. Formats now include canned, keg, and bag-in-box versions to serve at-home, event, and hospitality occasions.
Brand & Industry History
Founded in 2021, the company is female-founded and has expanded its portfolio significantly since launch. The brand moved from bottled formats into cans, kegs, and bag-in-box to capture different consumption occasions.
What This Means
Equity crowdfunding is turning loyal drinkers into micro-investors, creating deeper brand affinity while funding retail expansion for emerging alcohol labels. This move reflects increasing use of crowdfunding to combine capital raising with audience building, allowing beverage startups to validate demand before scaling into grocery, wholesale and stadium channels.
Consumer Takeaway
For consumers, the campaign offers a chance to own part of the growing drinks brand while helping fund wider retail distribution. The move reflects increasing use of crowdfunding to combine expansion capital with community engagement.
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