Overview: New Era Whiskey & Spirits is set to open its downtown Lexington micro distillery and social club on September 2, 2026. Founder Zane Brammell has introduced cask strength single barrel bourbons and ryes featuring distinctive newspaper headline labels. The location at 333 E. Short St. will host a ribbon cutting event from 4 to 6 p.m.
The Full Story
A downtown Lexington bourbon micro-distillery is opening its tasting room and social club. New Era Whiskey & Spirits will celebrate with a ribbon cutting on Sept. 2 at 333 E. Short St. The bourbon attraction will be open to the public from 4 to 6 p.m. Limited edition bottlings of New Era Whiskey will be available for sampling and for purchase.
New Era Whiskey & Spirits is launching its social club, which will deliver a new release monthly. And members can help pick barrels. The New Era Whiskey Social Club will allow members to enjoy new releases onsite. New Era Whiskey & Spirits, founded by Zane Brammell, features cask strength single barrel whiskeys packaged with labels that look like newspaper headlines (New Era Whiskey & Spirits abbreviated spells N.E.W.S.).
Production & Profile
The brand specializes in helping clients pick barrels of bourbon and rye, then getting them bottled under individual labels. New Era Whiskey helps clients find and select individual barrels for bottling, then helps through the labeling process. Members, called Newsies, will receive at least one new bottle a month, and can participate in New Era barrel pick events to select barrels for the exclusive releases.
Brand & Industry History
The brand started as a whiskey club, according to Brammell, and now it has come full circle, with a new social club for members. New Era Whiskey opened a micro distillery on Short Street and is opening a tasting room and social club. Zane Brammell is founder of New Era Whiskey & Spirits.
What This Means
The social club also plans to host special events including private tastings. It costs $249 a month to join and you can cancel any time. The brand started as a whiskey club, according to Brammell, and now it has come full circle, with a new social club for members.
Consumer Takeaway
New Era Whiskey & Spirits features cask strength single barrel whiskeys packaged with labels that look like newspaper headlines. Members can participate in New Era barrel pick events to select barrels for the exclusive releases. The brand started as a whiskey club, according to Brammell, and now it has come full circle, with a new social club for members.
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