Overview: Woodford Reserve has partnered with Australian luxury resortwear label COMMAS to launch The Host Tux, a hyper-limited garment designed for male hosting at home. This collaboration responds to the growing trend of entertaining in private residences and addresses a specific gap in clothing options that blend tailoring with comfort.
The Full Story
Woodford Reserve, recognized as the world’s leading super-premium Bourbon brand, joined forces with COMMAS to create this small-batch garment. The project follows one year after the launch of the Woodford Reserve Traxedo in partnership with Sydney-based luxury tailor Miles Wharton of The Bespoke Corner.
Eulalie Lazaro, Woodford Reserve Brand Manager at Brown-Forman, stated that as more Australians embrace entertaining at home, the brand wanted to celebrate the occasion itself. Partnering with COMMAS provided an unexpected way to champion modern hosting, inspiring Australians to elevate their next gathering through the details – from what they wear to what they pour.
Brand & Industry History
The collaboration comes one year after the launch of the Woodford Reserve Traxedo in partnership with Sydney-based luxury tailor Miles Wharton of The Bespoke Corner. This follows a previous initiative where the brand unveiled an Australian-first product that was not whiskey, highlighting a strategic expansion into lifestyle categories within the market.
What This Means
COMMAS designed The Host Tux using premium Linen Twill in a refined dune hue, featuring a classic notch lapel as a subtle nod to the traditional tuxedo and a front tie borrowed from COMMAS’s flagship robe. Founder & Creative Director Richard Jarman noted that the piece sits between a robe and a suit, answering what the moment actually needs for hosting at home. The design reflects the sentiment that when a host is comfortable, the whole room relaxes with them.
Consumer Takeaway
Woodford Reserve The Host Tux is available in limited numbers exclusively via the COMMAS website at an RRP of $500. Every purchase unlocks an exclusive offer on a bottle of Woodford Reserve.
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