Overview: Sierra Tequila has expanded its ready-to-drink portfolio in the United Kingdom with the introduction of a Grapefruit Paloma variant. The new release joins an existing Lime Margarita offering, targeting consumers seeking convenient cocktail options at select retailers.
The Full Story
Sierra Tequila is expanding its ready-to-drink (RTD) range with a new Grapefruit Paloma, launching alongside its Lime Margarita in select UK grocery stores. The new 250ml canned cocktail contains 6% ABV and combines bitter grapefruit, zesty citrus and cooked agave notes.
The Paloma will debut on 7 September, following Sierra’s 2025 introduction of its RTD Margarita range and subsequent supermarket launch with Lidl. Both flavours will be available for £2.60 per can and included in Morrisons’ multi-buy offer, where available. Sierra has also introduced Strawberry Margarita and Lime Margarita cans through UK retailers including WHSmith, Gopuff and Amazon, broadening its presence across grocery and convenience channels.
Production & Profile
The beverage arrives in a 250ml format with a 6% ABV specification. Tasting notes highlight bitter grapefruit, zesty citrus, and cooked agave.
Brand & Industry History
Sierra’s 2025 introduction of its RTD Margarita range preceded this expansion. Subsequent supermarket launch with Lidl established a foothold in the grocery sector. Strawberry Margarita and Lime Margarita cans were introduced through UK retailers including WHSmith, Gopuff and Amazon.
What This Means
The expansion reflects growing interest in canned versions of familiar cocktails, with Margarita and Paloma serves increasingly being adapted for convenient at-home consumption. Single-serve alcoholic cans are reshaping at-home drinking occasions by blending portability, portion control and recognizable cocktail identities.
Consumer Takeaway
This release offers a 250ml can available at Morrisons, WHSmith, Gopuff, Amazon, and Lidl. The retail price is £2.60 per can.
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